Analisis yang Mempengaruhi Penggunaan M-Banking bagi Nasabah BNI
Abstract
ABSTRAK
Layanan internet bankingyang merupakan pelayanan jasa bank sehingga nasabah memperoleh informasi, melakukan transaksi perbankan 24 jam sehari tanpa dibatasi ruang dan  waktu  asal  terhubung  dengan  jaringan  internet. Metode  yang  digunakan  dalam penelitian adalah kuantitatif, dengan menggunakan test statistik. Data yang digunakan adalah  data  primer  dan  data  sekunder.  Data  primer  diambil  langsung  dari  tempat penelitian dengan menyebarkan kuisioner dan wawancara yang merupakan sumber utama dalam penelitian ini. Dari penelitian ini diperoleh kesimpulan bahwa faktor-faktor yang mempengaruhi minat nasabah dalam menggunakan layanan  internet bankingadalah faktor kemudahan, keamanan, kenyamanan, efisien dan praktis. Dan faktor yang paling dominan mempengaruhi minat nasabah dalam menggunakan internet bankingadalah faktor kenyamanan. Sedangkan untuk Chi Kuadrat menunjukkan terdapat pengaruh positif antara persepsi kemudahan dan persepsi kemanfaatan terhadap minat nasabah dalam menggunakan internet  banking di  PT.  Bank  BNI   Cabang  Bandung.
Kata Kunci : Minat Nasabah, Internet Banking, Mobile Banking
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References
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