Halal Awareness dan Diskon dalam Keputusan Pembelian DRW Skincare

Authors

  • Sulalah Universitas Al-Amien Prenduan
  • Wardatus Syarifah Universitas Al-Amien Prenduan

DOI:

https://doi.org/10.30651/jms.v11i4.32397

Abstract

This study aims to examine the influence of halal awareness and discounts on purchasing decisions for DRW Skincare products at the Masaran Sentol Laok Sumenep branch. This research is based on the increasing need for skincare products among Muslim consumers and the growing importance of halal assurance in consumer behavior. In addition, discount strategies are also considered capable of influencing purchasing decisions. This study used a quantitative approach with a survey method. The population consisted of consumers of DRW Skincare at the Masaran Sentol Laok Sumenep branch, with 55 respondents selected as the sample. Data were collected through questionnaires and analyzed using multiple linear regression, partial test, and simultaneous test. The results show that halal awareness has a positive effect on purchasing decisions. Discounts also have a positive effect on purchasing decisions. Simultaneously, halal awareness and discounts influence consumer purchasing decisions for DRW Skincare products. These findings indicate that halal assurance and promotional strategies are important factors in strengthening consumer trust and encouraging purchasing behavior.

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Published

2026-06-18

How to Cite

Sulalah, & Wardatus Syarifah. (2026). Halal Awareness dan Diskon dalam Keputusan Pembelian DRW Skincare. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 11(4). https://doi.org/10.30651/jms.v11i4.32397

Issue

Vol. 11 No. 4 (2026)

Section

Artikel

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