Strategi Pemasaran Melalui Media Online Pada Produk Usaha Rumahan Krupuk Bawang Dan Kripik Sukun Di Desa Cendoro Kec. Palang Kab. Tuban

Authors

  • Rifa'atul Maftuhah
  • Haqiqi Rafsanjani

DOI:

https://doi.org/10.30651/jms.v3i2.2550

Abstract

Jurnal ini membahas tentang program pelatihan pemasaran produk usaha rumahan
krupuk bawang dan kripik sukun melalui media online. Program tersebut sangat
penting untuk dilakukan karena berdasarkan hasil observasi dilapangan kedua
olahan produk rumahan tersebut masih menjual produknya dengan cara-cara yang
konvensional. Metode yang dilakukan dalam program pendampingan ini adalah 1)
melakukan identifikasi masalah, 2) membuat program pelatihan, 3) membuat label
produk, 4) membuat iklan produk di media online. Hasil pelatihan menunjukkan
para peserta sangat antusias dalam mengikuti program tersebut.


Kata kunci: Strategi Pemasaran, Media Online, UMKM

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Published

2019-02-18

How to Cite

Maftuhah, R., & Rafsanjani, H. (2019). Strategi Pemasaran Melalui Media Online Pada Produk Usaha Rumahan Krupuk Bawang Dan Kripik Sukun Di Desa Cendoro Kec. Palang Kab. Tuban. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 3(2). https://doi.org/10.30651/jms.v3i2.2550

Issue

Vol. 3 No. 2 (2018)

Section

Artikel

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