Pemasaran Berbasis Spiritual dalam Prespektif Rumah Sakit Syariah
Abstract
Pemasaran level spiritual menjadi pemasaran tingkat tertinggi yang menjadi jiwa dari suatu bisnis yang salah satunya adalah bisnis rumah sakit. Rumah sakit syariah adalah rumah sakit yang dalam proses bisnisnya berlandaskan pada syariah Islam. Adanya integrasi antara pemasaran berbasis syariah dan model bisnis rumah sakitĀ syariah tidak hanya penting sebagai usaha pemasaran tetapi juga sebagai sarana syiar agama Islam. Penelitian ini menggunakan metode analisis konseptual bersumber dari basis data nasional dan internasional. Hasil penelitian memberikan kontribusi pada penelitian pemasaran berbasis spiritual di rumah sakit yang telah dikembangkan dengan mengambil sudutĀ pandang rumah sakitĀ syariah serta mengembangkanĀ theoritical framework pemasaran berbasis spiritual di rumah sakit
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