Strategy for Developing the Existence of Caruban Baru Market in the Era of Society 5.0

Authors

  • Maulidina Dwi Choirun Nisaa Institut Agama Islam Negeri Ponorogo
  • Amin Wahyudi Institut Agama Islam Negeri Ponorogo

DOI:

https://doi.org/10.30651/jms.v8i3.20677

Abstract

This research is discuss about the right inovation and solution for traditional market to maintain  the existence in industrial revolutional era 4.0 and society 5.0 nowadays. the research method that used is qualitative method with descriptive research kind. Whereas the data collection technique that used was literature review, interview & observation. The result from this research is the strategy who can do to develop the existence of pasar caruban baru, that is to maintain bargaining transaction, increase quality of product for the whole commodity, increase the application of friendly market culture,  provision of facilities from village government for developing knowledge & skill in using digital technology, utilize science & technology for larger marketing reach, innovation in promotion, creating digital market application, finding special interesting characteristic, improving market infrastructure, local government commitment about legacy to support market development, the government role in electronic facilities transaction. This research ecpected being one of local government reference to overcome decreasing the existence of Caruban Baru market.

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Published

2023-11-16

How to Cite

Dwi Choirun Nisaa, M., & Wahyudi, A. (2023). Strategy for Developing the Existence of Caruban Baru Market in the Era of Society 5.0. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 8(3). https://doi.org/10.30651/jms.v8i3.20677

Issue

Vol. 8 No. 3 (2023)

Section

Artikel

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