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Era digitalisasi membuat proses bisnis menjadi semakin mudah. Namun tantangannya adalah tidak semua pelaku usaha memahami dan memiliki ketrampilan dalam memanfaatkan teknologi digital tersebut ke dalam proses bisnis mereka. Maka dibutuhkannya pelatihan yang berkaitan dengan literasi digital dalam bisnis. Berkaitan dengan hal tersebut, Kementerian Komunikasi Indonesia bekerjasama dengan Universitas Lampung memberikan pelatihan kepada 200 ibu rumah tangga di Bandar Lampung dan Pesisir Barat yang sudah menjalankan usaha secara konvensional, baik dari cara pemasaran maupun pengelolaan keuangan dari hasil usaha. Maka tim pengabdian memberikan pelatihan kepada peserta yang berfokus pada pencatatan keuangan, menabung dan pemasaran dengan memanfaatkan teknologi digital. Peserta diberikan pelatihan kemampuan pemasaran digital dengan memanfaatkan media sosial Instagram dan Facebook yang berkaitan dengan bagaimana membuat konten berupa foto, video, dan copywriting yang dapat menarik konsumen online. Hasil kegiatan tersebut adalah peserta dapat memahami dan mempraktikan secara langsung bagaimana pemanfaatan media digital kedalam bisnis mereka yang akan berimplikasi pada peningkatan pendapatan dari usaha yang dijalankan dengan mencatat semua pemasukan dan pengeluaran hasil usaha, dan mampu menjangkau pasar yang lebih luas dengan kemampuan pemasaran digital.
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Referensi
- Becker, W., Schmid, O., & Botzkowski, T. (2018). Role of CdOs in the digital transformation of SMEs and LSEs. An empirical analysis. Proceedings of the Annual Hawaii International Conference on System Sciences, 2018-Janua, 4534–4543. https://doi.org/10.24251/hicss.2018.573
- Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. v. (2013). Digital business strategy: toward a next generation of insights. MIS Quarterly, 471–482.
- Duffy, B. E., & Pruchniewska, U. (2017). Gender and self-enterprise in the social media age: a digital double bind. Information Communication and Society, 20(6), 843–859. https://doi.org/10.1080/1369118X.2017.1291703
- Fitrianggraeni, S. (2019). Building business, enriching lives: an Indonesian initiative to empower women in the fishing communities. WMU Journal of Maritime Affairs, 18(4), 595–616. https://doi.org/10.1007/s13437-019-00181-z
- Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 15(2).
- Hilken, T., Keeling, D. I., de Ruyter, K., Mahr, D., & Chylinski, M. (2020). Seeing eye to eye: social augmented reality and shared decision making in the marketplace. Journal of the Academy of Marketing Science, 48(2), 143–164. https://doi.org/10.1007/s11747-019-00688-0
- Klötzer, C., & Pflaum, A. (2017). Toward the development of a MM digitalization suppl.pdf. Proceedings of the 50th Hawaii International Conference on System Sciences, 4210–4219.
- Lopus, J. S., Amidjono, D. S., & Grimes, P. W. (2019). Improving financial literacy of the poor and vulnerable in Indonesia: An empirical analysis. International Review of Economics Education, 32, 100168. https://doi.org/10.1016/j.iree.2019.100168
- Okolie, U. C., Ehiobuche, C., Igwe, P. A., Agha-Okoro, M. A., & Onwe, C. C. (2021). Women Entrepreneurship and Poverty Alleviation: Understanding the Economic and Socio-cultural Context of the Igbo Women’s Basket Weaving Enterprise in Nigeria. Journal of African Business, 22(4), 448–467. https://doi.org/10.1080/15228916.2021.1874781
- Porter, M. E., & Heppelmann, J. E. (2014). How smart, connected products are transforming competition. Harvard Business Review, November 2014.
- Vey, K., Fandel-Meyer, T., Zipp, J. S., & Schneider, C. (2017). Learning & Development in Times of Digital Transformation: Facilitating a Culture of Change and Innovation. International Journal of Advanced Corporate Learning (IJAC), 10(1), 22. https://doi.org/10.3991/ijac.v10i1.6334
Referensi
Becker, W., Schmid, O., & Botzkowski, T. (2018). Role of CdOs in the digital transformation of SMEs and LSEs. An empirical analysis. Proceedings of the Annual Hawaii International Conference on System Sciences, 2018-Janua, 4534–4543. https://doi.org/10.24251/hicss.2018.573
Bharadwaj, A., El Sawy, O. A., Pavlou, P. A., & Venkatraman, N. v. (2013). Digital business strategy: toward a next generation of insights. MIS Quarterly, 471–482.
Duffy, B. E., & Pruchniewska, U. (2017). Gender and self-enterprise in the social media age: a digital double bind. Information Communication and Society, 20(6), 843–859. https://doi.org/10.1080/1369118X.2017.1291703
Fitrianggraeni, S. (2019). Building business, enriching lives: an Indonesian initiative to empower women in the fishing communities. WMU Journal of Maritime Affairs, 18(4), 595–616. https://doi.org/10.1007/s13437-019-00181-z
Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2016). Options for formulating a digital transformation strategy. MIS Quarterly Executive, 15(2).
Hilken, T., Keeling, D. I., de Ruyter, K., Mahr, D., & Chylinski, M. (2020). Seeing eye to eye: social augmented reality and shared decision making in the marketplace. Journal of the Academy of Marketing Science, 48(2), 143–164. https://doi.org/10.1007/s11747-019-00688-0
Klötzer, C., & Pflaum, A. (2017). Toward the development of a MM digitalization suppl.pdf. Proceedings of the 50th Hawaii International Conference on System Sciences, 4210–4219.
Lopus, J. S., Amidjono, D. S., & Grimes, P. W. (2019). Improving financial literacy of the poor and vulnerable in Indonesia: An empirical analysis. International Review of Economics Education, 32, 100168. https://doi.org/10.1016/j.iree.2019.100168
Okolie, U. C., Ehiobuche, C., Igwe, P. A., Agha-Okoro, M. A., & Onwe, C. C. (2021). Women Entrepreneurship and Poverty Alleviation: Understanding the Economic and Socio-cultural Context of the Igbo Women’s Basket Weaving Enterprise in Nigeria. Journal of African Business, 22(4), 448–467. https://doi.org/10.1080/15228916.2021.1874781
Porter, M. E., & Heppelmann, J. E. (2014). How smart, connected products are transforming competition. Harvard Business Review, November 2014.
Vey, K., Fandel-Meyer, T., Zipp, J. S., & Schneider, C. (2017). Learning & Development in Times of Digital Transformation: Facilitating a Culture of Change and Innovation. International Journal of Advanced Corporate Learning (IJAC), 10(1), 22. https://doi.org/10.3991/ijac.v10i1.6334