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Abstrak
Salah satu faktor pendukung pembangunan ekonomi pedesaan adalah sumber daya manusia. Masalah Keselamatan dan Kesehatan Kerja mudah ditemukan di industri rumahan dan industri kecil dan menengah. Berdasarkan pengamatan, diketahui bahwa banyak pekerja yang melakukan proses kerja yang tidak ergonomis, yaitu berdiri dan duduk dalam waktu yang lama selama proses produksi. Tujuan dari kegiatan ini adalah untuk meningkatkan pengetahuan dan menciptakan lingkungan kerja yang aman dan nyaman bagi pekerja di UMKM dan pengembangan kompetensi tentang pemasaran dan branding usaha. Subjek dalam penelitian ini adalah pelaku UMKM Bakpia Safe di desa Bangunjiwo, Kabupaten Bantul dengan 30 peserta. Intervensi dengan penyuluhan dan pelatihan dalam bentuk praktik langsung dalam menerapkan kesehatan dan keselamatan kerja dan dievaluasi dengan kuesioner dan pengamatan. Edukasi tentang kesehatan kerja yang diberikan dapat meningkatkan pengetahuan dan permasalahan terkait kesehatan dan keselamatan kerja yang menurun. Edukasi tentang pemasaran dan branding usaha dapat membantu UMKM dalam meningkatkan pengetahuan yang dapat digunakan untuk meningkatkan penjualan.
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Referensi
- Al-hanawi, M. K. (2020) ‘Knowledge , Attitude and Practice Toward COVID-19 Among the Public in the Kingdom of Saudi Arabia : A Cross-Sectional Study’, Frontiers in Public Health, 8(May), pp. 1–10. doi: 10.3389/fpubh.2020.00217.
- Bardosono, S. et al. (2018) ‘The Knowledge Retention After Continuing Health Education Among Midwives In Indonesia’, Medical Journal of Indonesia, 27(1), pp. 1–7. doi: 10.13181/mji.v27i2.2413.
- Darling-hammond, L. et al. (2020) ‘Implications for educational practice of the science of learning and development’, Applied Developmental Science. Routledge, 24(2), pp. 97–140. doi: 10.1080/10888691.2018.1537791.
- Deryugina, T. and Shurchkov, O. (2016) ‘The Effect of Information Provision on Public Consensus about Climate Change’, PLOS ONE, April(11), pp. 1–14. doi: 10.1371/journal.pone.0151469.
- Diarta, I. K. S. et al. (2016) ‘Strategi Branding dalam Promosi Penjualan Produk Pertanian Olahan PT . Hatten Bali untuk Pasar Pariwisata Indonesia’, Jurnal Manjemen Agribisnis, 4(2), pp. 170–187.
- Dwivedi, Y. K. et al. (2021) ‘International Journal of Information Management Setting the future of digital and social media marketing research : Perspectives and research propositions’, International Journal of Information Management. Elsevier Ltd, 59(July 2020), p. 102168. doi: 10.1016/j.ijinfomgt.2020.102168.
- Irrubai, M. L. (2015) ‘STRATEGI LABELING , PACKAGING DAN MARKETING PRODUK HASIL INDUSTRI RUMAH TANGGA’, Society Jurnal Jurusan Pendidikan IPS Ekonomi, xiii(April), pp. 15–30.
- Kader, M. A. (2018) ‘PERAN UKM DAN KOPERASI DALAM MEWUJUDKAN EKONOMI KERAKYATAN DI INDONESIA’, Jurnal Riset Bisnis dan Manajemen, VIII(1), pp. 15–32.
- Kusuma, N. I. and Kartini, F. (2021) ‘Changes in Knowledge and Attitudes in Preventing Anemia in Female Adolescents : A Comparative Study’, Women, Midwives, and Midwifery Journal, 1(2), pp. 46–54.
- Mayasari, E., Hayu, R. E. and Permanasari, I. (2020) ‘Education Media Videos and Posters on Healthy Snacks Behavior In Elementary Schools Students’, STRADA Jurnal Ilmiah Kesehatan, 9(2), pp. 543–550. doi: 10.30994/sjik.v9i2.229.
- Muhammad, S. and Kabir, S. (2018) ‘Topics Covered Psychoanalytic Approach Behavioral Approach Cognitive Behavioral Therapy ( CBT ) Transactional Analysis ( TA ) Person Centered Therapy Existential Therapy Other Contemporary Therapy Adlerian Therapy / Individual Psychology Reality therapy’, in Counseling Approaches.
- Popov, O. et al. (2021) ‘Human factor in emergency occurrence at NPP during the pandemic COVID-19 : new potential risks and recommendations to minimize them’, in ICSF 2021, pp. 1–15.
- Priangani, A. (2013) ‘Memperkuat Manajemen Pemasaran Dalam Konteks Persaingan Global’, Jurnal Kebangsaan, 2(4), pp. 1–9.
- Sholihah, Q. et al. (2016) ‘Ergonomics Awareness as Efforts to Increase Knowledge and Prevention of Musculoskeletal Disorders on Fishermen’, Aquatic Procedia. The Author(s), 7, pp. 187–194. doi: 10.1016/j.aqpro.2016.07.026.
- Vasić, N., Kilibarda, M. and Kaurin, T. (2019) ‘The Influence of Online Shopping Determinants on Customer Satisfaction in the Serbian Market 2 Problem Description’, jtaer, 14(2). doi: 10.4067/S0718-18762019000200107.
Referensi
Al-hanawi, M. K. (2020) ‘Knowledge , Attitude and Practice Toward COVID-19 Among the Public in the Kingdom of Saudi Arabia : A Cross-Sectional Study’, Frontiers in Public Health, 8(May), pp. 1–10. doi: 10.3389/fpubh.2020.00217.
Bardosono, S. et al. (2018) ‘The Knowledge Retention After Continuing Health Education Among Midwives In Indonesia’, Medical Journal of Indonesia, 27(1), pp. 1–7. doi: 10.13181/mji.v27i2.2413.
Darling-hammond, L. et al. (2020) ‘Implications for educational practice of the science of learning and development’, Applied Developmental Science. Routledge, 24(2), pp. 97–140. doi: 10.1080/10888691.2018.1537791.
Deryugina, T. and Shurchkov, O. (2016) ‘The Effect of Information Provision on Public Consensus about Climate Change’, PLOS ONE, April(11), pp. 1–14. doi: 10.1371/journal.pone.0151469.
Diarta, I. K. S. et al. (2016) ‘Strategi Branding dalam Promosi Penjualan Produk Pertanian Olahan PT . Hatten Bali untuk Pasar Pariwisata Indonesia’, Jurnal Manjemen Agribisnis, 4(2), pp. 170–187.
Dwivedi, Y. K. et al. (2021) ‘International Journal of Information Management Setting the future of digital and social media marketing research : Perspectives and research propositions’, International Journal of Information Management. Elsevier Ltd, 59(July 2020), p. 102168. doi: 10.1016/j.ijinfomgt.2020.102168.
Irrubai, M. L. (2015) ‘STRATEGI LABELING , PACKAGING DAN MARKETING PRODUK HASIL INDUSTRI RUMAH TANGGA’, Society Jurnal Jurusan Pendidikan IPS Ekonomi, xiii(April), pp. 15–30.
Kader, M. A. (2018) ‘PERAN UKM DAN KOPERASI DALAM MEWUJUDKAN EKONOMI KERAKYATAN DI INDONESIA’, Jurnal Riset Bisnis dan Manajemen, VIII(1), pp. 15–32.
Kusuma, N. I. and Kartini, F. (2021) ‘Changes in Knowledge and Attitudes in Preventing Anemia in Female Adolescents : A Comparative Study’, Women, Midwives, and Midwifery Journal, 1(2), pp. 46–54.
Mayasari, E., Hayu, R. E. and Permanasari, I. (2020) ‘Education Media Videos and Posters on Healthy Snacks Behavior In Elementary Schools Students’, STRADA Jurnal Ilmiah Kesehatan, 9(2), pp. 543–550. doi: 10.30994/sjik.v9i2.229.
Muhammad, S. and Kabir, S. (2018) ‘Topics Covered Psychoanalytic Approach Behavioral Approach Cognitive Behavioral Therapy ( CBT ) Transactional Analysis ( TA ) Person Centered Therapy Existential Therapy Other Contemporary Therapy Adlerian Therapy / Individual Psychology Reality therapy’, in Counseling Approaches.
Popov, O. et al. (2021) ‘Human factor in emergency occurrence at NPP during the pandemic COVID-19 : new potential risks and recommendations to minimize them’, in ICSF 2021, pp. 1–15.
Priangani, A. (2013) ‘Memperkuat Manajemen Pemasaran Dalam Konteks Persaingan Global’, Jurnal Kebangsaan, 2(4), pp. 1–9.
Sholihah, Q. et al. (2016) ‘Ergonomics Awareness as Efforts to Increase Knowledge and Prevention of Musculoskeletal Disorders on Fishermen’, Aquatic Procedia. The Author(s), 7, pp. 187–194. doi: 10.1016/j.aqpro.2016.07.026.
Vasić, N., Kilibarda, M. and Kaurin, T. (2019) ‘The Influence of Online Shopping Determinants on Customer Satisfaction in the Serbian Market 2 Problem Description’, jtaer, 14(2). doi: 10.4067/S0718-18762019000200107.