Role Model Bisnis Halal Kopi Lampung dalam Meningkatkan Halal Tourism di Provinsi Lampung (Studi Empiris pada Coffee Shop Dr. Koffie Provinsi Lampung)

Iqbal Iqbal, Muhammad Iqbal Fasa


The increase in the halal industry has led to halal tourism as a new phenomenon. The purpose of this research is to identify the driving and hindering factors for the halal coffee business and halal tourism in Lampung Province and offer a role model related to its development. This research has an exploratory nature and has adopted a qualitative approach. This study pays special attention to Lampung coffee products. The strong support from Bank Indonesia Lampung Province in increasing the role and support for MSME Coffee is a supporting factor. Meanwhile, obstacles in preparing Lampung Province as a halal tourism destination include awareness and attention of stakeholders to develop halal tourism in this city, which has not yet been developed. The role of the Lampung coffee business model in increasing halal tourism in Lampung Province includes: (1) The Government's Role in Developing GAPOKTAN and Massive Tourism Awareness; (2) One Village One Product; (3) Support for Halal Industry Players; (4) Participation of the Surrounding Community. The government needs to carry out programs on an ongoing basis between agencies. Integration-Interconnection between the Government, Coffee Business Actors, and the Community is a unified whole in order to establish a sustainable business role model.


Role Model, Halal Business, Coffee, Halal Tourism, Lampung Province

Full Text:



Abror, A., Wardi, Y., Trinanda, O., & Patrisia, D. (2019). The impact of Halal tourism, customer engagement on satisfaction: moderating effect of religiosity. Asia Pacific Journal of Tourism Research, 24(7), 633–643.

Ali, A., Sherwani, M., Ali, A., Ali, Z., & Sherwani, M. (2020). Investigating the antecedents of halal brand product purchase intention: an empirical investigation. Journal of Islamic Marketing.

Amalia, F. A., Sosianika, A., & Suhartanto, D. (2020). Indonesian Millennials’ Halal food purchasing: merely a habit? British Food Journal.

Anggarini, D. R., Nani, D. A., & Aprianto, W. (2021). Penguatan Kelembagaan dalam Rangka Peningkatan Produktivitas Petani Kopi pada GAPOKTAN Sumber Murni Lampung (SML). Sricommerce: Journal of Sriwijaya Community Services, 2(1), 59–66.

Arios, A. L. (2019). Strategi Pengembangan Daya Saing Produksi Kopi Lampung. Majalah Teknologi Agro Industri (Tegi), 11(1), 14–17.

Bashir, A. M. (2019). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal.

Battour, M. (2019). Halal Tourism: achieving Muslim tourists’ satisfaction and loyalty. Independently Published.

Battour, M., Battor, M., & Bhatti, M. A. (2014). Islamic attributes of destination: Construct development and measurement validation, and their impact on tourist satisfaction. International Journal of Tourism Research, 16(6), 556–564.

Battour, M., Hakimian, F., Ismail, M., & Boğan, E. (2018). The perception of non-Muslim tourists towards halal tourism: Evidence from Turkey and Malaysia. Journal of Islamic Marketing.

Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and future. Tourism Management Perspectives, 19, 150–154.

Battour, M., Ismail, M. N., Battor, M., & Awais, M. (2017). Islamic tourism: an empirical examination of travel motivation and satisfaction in Malaysia. Current Issues in Tourism, 20(1), 50–67.

Battour, M. M., Battor, M. M., & Ismail, M. (2012). The mediating role of tourist satisfaction: A study of Muslim tourists in Malaysia. Journal of Travel & Tourism Marketing, 29(3), 279–297.

Battour, M. M., Ismail, M. N., & Battor, M. (2010). Toward a halal tourism market. Tourism Analysis, 15(4), 461–470.

Battour, M., Rahman, M. K., & Rana, M. S. (2019). The impact of PHTPS on trip quality, trip value, satisfaction and word of mouth: Non-Muslim tourists’ perspective. Journal of Islamic Marketing.

Battour, M., Salaheldeen, M., & Mady, K. (2021). Halal tourism: exploring innovative marketing opportunities for entrepreneurs. Journal of Islamic Marketing.

Carboni, M., Perelli, C., & Sistu, G. (2014). Is Islamic tourism a viable option for Tunisian tourism? Insights from Djerba. Tourism Management Perspectives, 11, 1–9.

Carina, M. (2022). Optimalisasi Strategi Pengembangan Umkm Berdasarkan Analisis SWOT Dalam Menghadapi Persaingan Bisnis Di Era Pandemi Perspektif Etika Bisnis Islam (Studi Dr. Koffie Indonesia). UIN RADEN INTAN LAMPUNG.

Chatzoglou, P., & Chatzoudes, D. (2017). The role of innovation in building competitive advantages: an empirical investigation. European Journal of Innovation Management.

Eid, R., & El-Gohary, H. (2015). The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction. Tourism Management, 46, 477–488.

Fitriana, W. D. (2018). Digitalisasi Kuliner dan Wisata Halal Daerah Jombang melalui Aplikasi “Jombang Halal Tourism.” Dinar: Jurnal Ekonomi Dan Keuangan Islam, 5(2), 108–116.

Fu, H., Okumus, F., Wu, K., & Köseoglu, M. A. (2019). The entrepreneurship research in hospitality and tourism. International Journal of Hospitality Management, 78, 1–12.

Gunawan, W. (2016). Pengembangan wisata kopi berbasis masyarakat di Desa Warjabakti Kabupaten Bandung. Sosioglobal: Jurnal Pemikiran Dan Penelitian Sosiologi, 1(1), 33–48.

Halkias, D., Pizzurno, E., De Massis, A., & Fragoudakis, M. (2014). Halal products and services in the Italian tourism and hospitality industry: Brief case studies of entrepreneurship and innovation. Journal of Developmental Entrepreneurship, 19(02), 1450012.

Hall, C. M., & Williams, A. M. (2019). Tourism and innovation. Routledge.

Harahsheh, S., Haddad, R., & Alshorman, M. (2019). Implications of marketing Jordan as a Halal tourism destination. Journal of Islamic Marketing.

Holmén, M., Magnusson, M., & McKelvey, M. (2007). What are innovative opportunities? Industry and Innovation, 14(1), 27–45.

Hosseini, S. M. P., Mirzaei, M., & Iranmanesh, M. (2019). Determinants of Muslims’ willingness to pay for halal certified food: does religious commitment act as a moderator in the relationships? Journal of Islamic Marketing.

Hsieh, R., & Kelley, D. J. (2016). The role of cognition and information access in the recognition of innovative opportunities. Journal of Small Business Management, 54, 297–311.

Iranmanesh, M., Mirzaei, M., Hosseini, S. M. P., & Zailani, S. (2019). Muslims’ willingness to pay for certified halal food: an extension of the theory of planned behaviour. Journal of Islamic Marketing.

Iranmanesh, M., Senali, M. G., Ghobakhloo, M., Nikbin, D., & Abbasi, G. A. (2021). Customer behaviour towards halal food: a systematic review and agenda for future research. Journal of Islamic Marketing.

Jafari, J., & Scott, N. (2014). Muslim world and its tourisms. Annals of Tourism Research, 44, 1–19.

Jia, X., & Chaozhi, Z. (2020). “Halal tourism”: is it the same trend in non-Islamic destinations with Islamic destinations? Asia Pacific Journal of Tourism Research, 25(2), 189–204.

Jonathan, A., & Wilson, J. (2012). Charting the rise of the Halal market–tales from the field and looking forward. Journal of Islamic Marketing, 3(3).

Karia, N., & Asaari, M. H. A. H. (2016). Halal business and sustainability: strategies, resources and capabilities of halal third-party logistics (3PLs). Progress in Industrial Ecology, an International Journal, 10(2–3), 286–300.

Khalek, A. A. (2018). Entrepreneurship and the halal wave in Malaysia. In Global Entrepreneurship and New Venture Creation in the Sharing Economy (pp. 191–205). IGI Global.

Khan, A., Mohammad, A. S., & Muhammad, S. (2020). An integrated model of brand experience and brand love for halal brands: survey of halal fast food consumers in Malaysia. Journal of Islamic Marketing.

Khan, F., & Callanan, M. (2017). The “Halalification” of tourism. Journal of Islamic Marketing.

Liu, C.-H. (2017). Creating competitive advantage: Linking perspectives of organization learning, innovation behavior and intellectual capital. International Journal of Hospitality Management, 66, 13–23.

Liu, C., Yang, R., & Xue, D. (2020). Chinese Muslims’ daily food practices and their geographies of encounter in urban Guangzhou. Social & Cultural Geography, 21(9), 1287–1306.

Lowe, R., & Marriott, S. (2012). Enterprise: Entrepreneurship and innovation. Routledge.

Markides, C., & Sosa, L. (2013). Pioneering and first mover advantages: the importance of business models. Long Range Planning, 46(4–5), 325–334.

Miocevic, D., & Morgan, R. E. (2018). Operational capabilities and entrepreneurial opportunities in emerging market firms: Explaining exporting SME growth. International Marketing Review.

Mohsin, A., Ramli, N., & Alkhulayfi, B. A. (2016). Halal tourism: Emerging opportunities. Tourism Management Perspectives, 19, 137–143.

Moira, P., Sarchosis, D., & Mylonopoulos, D. (2017). The religious beliefs as parameter of food choices at tourist destination The case of Mykonos.

O’dwyer, M., Gilmore, A., & Carson, D. (2009). Innovative marketing in SMEs. European Journal of Marketing.

Paramarta, V., Dewi, R. R. V. K., Rahmanita, F., Hidayati, S., & Sunarsi, D. (2021). Halal Tourism in Indonesia: Regional Regulation and Indonesian Ulama Council Perspective. International Journal of Criminology and Sociology, 10, 497–505.

Power, S., Di Domenico, M., & Miller, G. (2017). The nature of ethical entrepreneurship in tourism. Annals of Tourism Research, 65, 36–48.

Pratiwi, S. R., Dida, S., & Sjafirah, N. A. (2018). Strategi komunikasi dalam membangun awareness wisata halal di kota Bandung. Jurnal Kajian Komunikasi, 6(1), 78–90.

Rafsanjani, H. (2016). Etika Produksi Dalam Kerangka Maqashid Syariah. Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 1(2).

Rafsanjani, H. (2016). Akad Tabarru'Dalam Transaksi Bisnis. Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 1(1).

Maftuhah, R. A., & Rafsanjani, H. (2019). Pelatihan strategi pemasaran melalui media online pada produk usaha rumahan krupuk bawang dan kripik sukun. Aksiologiya: Jurnal Pengabdian Kepada Masyarakat, 3(2), 227-235.

Maftuhah, R. A., & Rafsanjani, H. (2019). Strategi Pemasaran Melalui Media Online Pada Produk Usaha Rumahan Krupuk Bawang Dan Kripik Sukun Di Desa Cendoro Kec. Palang Kab. Tuban. Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 3(2).

Rahman, M., Rana, M. S., Hoque, M. N., & Rahman, M. K. (2019). Brand perception of halal tourism services and satisfaction: the mediating role of tourists’ attitudes. International Journal of Tourism Sciences, 19(1), 18–37.

Raj, R., & Griffin, K. A. (2017). Conflicts, religion and culture in tourism. CABI.

Salindal, N. A. (2019). Halal certification compliance and its effects on companies’ innovative and market performance. Journal of Islamic Marketing.

Shahzad, M. A., Jun, D., Noor, G., & Zubair, A. (2020). Causation of halal food consumption in China. Journal of Islamic Marketing.

Soekanto, S. (2006). Pengantar penelitian hukum. Penerbit Universitas Indonesia (UI-Press).

Suhartanto, D., Dean, D., Wibisono, N., Astor, Y., Muflih, M., Kartikasari, A., Sutrisno, R., & Hardiyanto, N. (2021). Tourist experience in Halal tourism: what leads to loyalty? Current Issues in Tourism, 24(14), 1976–1990.

Supranto, J. (2003). Metode penelitian hukum dan statistik.

Suryadiwansa, H., Arinal, H., Gusri, A., & Yanuar, B. (2021). Sistem Produksi Bersih dan Terintegrasi Untuk Pengolahan Kopi Lampung untuk Meningkatkan Daya Saing dan Mutu Produk. Jurnal Teknologi Dan Inovasi Industri, 2(1).

Tan, K. H., Ali, M. H., Makhbul, Z. M., & Ismail, A. (2017). The impact of external integration on halal food integrity. Supply Chain Management: An International Journal.

Vargas-Sanchez, A., Hariani, D., & Wijayanti, A. (2020). Perceptions of Halal tourism in Indonesia: mental constructs and level of support. International Journal of Religious Tourism and Pilgrimage, 8(4), 37–49.

Wang, Y., & Yang, F. (2011). Muslim attitudes toward business in the emerging market economy of China. Social Compass, 58(4), 554–573.

Wardi, Y., Abror, A., & Trinanda, O. (2018). Halal tourism: antecedent of tourist’s satisfaction and word of mouth (WOM). Asia Pacific Journal of Tourism Research, 23(5), 463–472.

Wibowo, M. W., Permana, D., Hanafiah, A., Ahmad, F. S., & Ting, H. (2020). Halal food credence: do the Malaysian non-Muslim consumers hesitate? Journal of Islamic Marketing.

Wilson, J. A. J. (2014). The halal phenomenon: an extension or a new paradigm? Social Business, 4(3), 255–271.

Wilson, J. A. J., Bamossy, G., Wilson, J. A. J., Belk, R. W., Bamossy, G. J., Kartajaya, H., & Sobh, R. (2013). Shaping the ’ Halal ’ into a brand ? Related papers Crescent marketing , Muslim geographies and brand Islam Reflections from the JIMA Senior.



  • There are currently no refbacks.