Analisis Labelisasi Halal dalam Produk Makanan dan Minuman pada UMKM Kota Bengkulu

Authors

  • Fadillah Alfatihah Universitas Islam Negeri Fatmawati Sukarno Bengkulu
  • Asnaini Universitas Islam Negeri Fatmawati Sukarno Bengkulu
  • Eeng Juli Efrianto Universitas Islam Negeri Fatmawati Sukarno Bengkulu

DOI:

https://doi.org/10.30651/jms.v11i1.30826

Abstract

This study aims to analyze the implementation of halal labeling on food and beverage products among MSMEs in Bengkulu City, identify internal and external factors influencing business owners' decisions to obtain certification, and examine its impact on consumer trust and product competitiveness. This research employed a descriptive qualitative approach and field research methods through observation, interviews, and documentation. Informants consisted of seven MSME owners who had undergone the halal certification process. The findings reveal that most business owners have a good understanding of halal certification procedures, although technical assistance is still needed. Internal factors such as capital readiness, commitment, and awareness, along with external factors including market trends and consumer demand, influence decision-making regarding halal certification. The implementation of halal labeling has shown a positive impact by increasing consumer confidence, strengthening product competitiveness, and enhancing market opportunities.

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Published

2026-02-13

How to Cite

Fadillah Alfatihah, Asnaini, & Eeng Juli Efrianto. (2026). Analisis Labelisasi Halal dalam Produk Makanan dan Minuman pada UMKM Kota Bengkulu. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 11(1). https://doi.org/10.30651/jms.v11i1.30826

Issue

Vol. 11 No. 1 (2026)

Section

Artikel

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