Pengaruh Persepsi Keamanan Digital, Pengaruh Sosial, dan Kemudahan Terhadap Minat Menggunakan E-Wallet pada Pelaku UMKM di Bandar Lampung
DOI:
https://doi.org/10.30651/jms.v11i1.30817Abstract
Transformasi teknologi di bidang keuangan telah mendorong pergeseran sistem transaksi dari pola pembayaran konvensional menuju mekanisme digital, salah satunya melalui pemanfaatan dompet elektronik (e-wallet). Meskipun demikian, tingkat pemanfaatan e-wallet oleh pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) masih dipengaruhi oleh berbagai faktor yang berkaitan dengan persepsi serta kecenderungan perilaku pengguna. Penelitian ini bertujuan untuk menguji pengaruh persepsi keamanan digital, pengaruh lingkungan sosial, serta persepsi kemudahan penggunaan terhadap minat UMKM dalam mengadopsi e-wallet di Kota Bandar Lampung. Pendekatan yang digunakan dalam penelitian ini adalah kuantitatif dengan metode survei. Sebanyak 100 responden dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner berbasis skala Likert. Selanjutnya, data dianalisis menggunakan program SPSS melalui tahapan uji validitas dan reliabilitas, pengujian asumsi klasik, serta analisis regresi linear berganda untuk mengetahui hubungan antarvariabel. Hasil analisis menunjukkan bahwa persepsi keamanan digital, pengaruh sosial, dan kemudahan penggunaan memiliki pengaruh positif serta signifikan terhadap minat penggunaan e-wallet, baik secara individu maupun secara bersama-sama. Temuan ini mengindikasikan bahwa jaminan keamanan, dukungan dari lingkungan sekitar, dan kemudahan dalam pengoperasian sistem menjadi determinan utama dalam meningkatkan adopsi e-wallet di kalangan pelaku UMKM.
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