Pengaruh Flash Sale, Fear of Missing Out (Fomo) dan Gaya Hidup Berbelanja Terhadap Perilaku Pembelian Impulsif dalam Perspektif Ekonomi Islam (Studi Kasus pada Gen Z di Provinsi Banten)

Authors

  • Muhammad Faturrahman Rifai Rahmat Universitas Sultan Ageng Tirtayasa
  • Syihabudin Said Universitas Sultan Ageng Tirtayasa
  • Isti Nuzulul Atiah Universitas Sultan Ageng Tirtayasa

DOI:

https://doi.org/10.30651/jms.v11i1.29872

Abstract

Perkembangan internet dan informasi yang semakin pesat membuat perubahan besar dalam cara berbelanja. Hal ini tentu saja membuat masyarakat indonesia tak terkecuali generasi z di provinsi banten juga terkena dampaknya yang bisa membuat mereka melakukan pembelian secara impulsif. Ada tiga faktor yang diduga mempengaruhi perilaku pembelian impulsif, diantaranya flash sale, Fear Of Missing Out dan gaya hidup berbelanja. Tujuan penelitian ini untuk mengetahui pengaruh flash sale, Fear Of Missing Out dan gaya hidup berbelanja terhadap perilaku pembelian impulsif dalam perspektif ekonomi islam. Metode yang digunakan adalah pendekatan deskriptif kuantitatif dengan memanfaatkan data primer dan sekunder. Teknik pengambilan sampel dilakukan melalui metode non-probability sampling dengan pendekatan purposive sampling. Populasi penelitian ini yaitu generasi Z di provinsi banten. Data dikumpulkan melalui penyebaran kuesioner kepada 100 responden generasi Z pengguna e-commerce di Provinsi Banten yang memenuhi kriteria. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan flash sale, Fear Of Missing Out dan gaya hidup berbelanja terhadap perilaku pembelian impulsif pada generasi Z di provinsi banten. Baik secara parsial maupun simultan. Dalam perspektif ekonomi Islam, ketiga fenomena tersebut harus tetap mengikuti prinsip syariah, sehingga konsumen dituntut untuk bersikap rasional, sederhana, dan bertanggung jawab serta menghindari pemborosan agar aktivitas konsumsi membawa kemaslahatan sesuai dengan maqashid syariah dan terhindar dari kemudharatan.

Kata Kunci: Flash Sale, Fear of Missing Out, Gaya Hidup Berbelanja, Perilaku Pembelian Impulsif, Perspektif Ekonomi Islam.

Downloads

Published

2026-02-04

How to Cite

Muhammad Faturrahman Rifai Rahmat, Syihabudin Said, & Isti Nuzulul Atiah. (2026). Pengaruh Flash Sale, Fear of Missing Out (Fomo) dan Gaya Hidup Berbelanja Terhadap Perilaku Pembelian Impulsif dalam Perspektif Ekonomi Islam (Studi Kasus pada Gen Z di Provinsi Banten). Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 11(1). https://doi.org/10.30651/jms.v11i1.29872

Issue

Vol. 11 No. 1 (2026)

Section

Artikel

License

The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah and Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya as publisher of the journal.

Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc., will be allowed only with a written permission from Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah and Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya.

Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya, the Editors and the Advisory Editorial Board make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the Tadarus are sole and exclusive responsibility of their respective authors and advertisers.

Rights of Authors
The Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah And Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya recognize the retention of the following:

  • Patent and trademark rights and rights to any process or procedure described in the article.
  • The right to photocopy or make single electronic copies of the article for their own personal use, including for their own classroom use, or for the personal use of colleagues, provided the copies are not offered for sale and are not distributed in a systematic way outside of their employing institution (e.g. via an e-mail list or public file server). Posting of an article on a secure network (not accessible to the public) within the author institution is permitted.
  • The right, subsequent to publication, to use the article or any part thereof free of charge in a printed compilation of works of their own, such as collected writings or lecture notes.