Pengaruh Aksesibilitas dan Fasilitas Terhadap Keputusan Konsumen dalam Memilih Adora Convention Hall Sebagai Venue Kegiatan Event di Medan

Authors

  • Winny Obeliyanti Purba Politeknik Negeri Medan
  • Jumjuma Politeknik Negeri Medan

DOI:

https://doi.org/10.30651/jms.v10i5.29033

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh aksesibilitas dan fasilitas terhadap keputusan konsumen dalam memilih Adora Convention Hall di Medan. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada 80 orang responden yang pernah menggunakan jasa venue tersebut, yang dipilih dengan teknik purposive sampling. Data dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial, baik aksesibilitas maupun fasilitas memiliki pengaruh yang positif dan signifikan terhadap keputusan konsumen. Hal ini dibuktikan dengan nilai signifikansi untuk variabel aksesibilitas sebesar 0,043 (< 0,05) dan untuk variabel fasilitas sebesar 0,001 (< 0,05). Dengan demikian, dapat disimpulkan bahwa peningkatan pada aspek aksesibilitas (seperti jalan dan parkir) dan kualitas fasilitas akan secara signifikan meningkatkan minat konsumen dalam memilih Adora Convention Hall sebagai tempat penyelenggaraan acara.

Downloads

Published

2025-11-13

How to Cite

Purba, W. O., & Jumjuma. (2025). Pengaruh Aksesibilitas dan Fasilitas Terhadap Keputusan Konsumen dalam Memilih Adora Convention Hall Sebagai Venue Kegiatan Event di Medan. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 10(5). https://doi.org/10.30651/jms.v10i5.29033

Issue

Vol. 10 No. 5 (2025)

Section

Artikel

License

The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah and Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya as publisher of the journal.

Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc., will be allowed only with a written permission from Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah and Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya.

Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya, the Editors and the Advisory Editorial Board make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the Tadarus are sole and exclusive responsibility of their respective authors and advertisers.

Rights of Authors
The Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah And Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya recognize the retention of the following:

  • Patent and trademark rights and rights to any process or procedure described in the article.
  • The right to photocopy or make single electronic copies of the article for their own personal use, including for their own classroom use, or for the personal use of colleagues, provided the copies are not offered for sale and are not distributed in a systematic way outside of their employing institution (e.g. via an e-mail list or public file server). Posting of an article on a secure network (not accessible to the public) within the author institution is permitted.
  • The right, subsequent to publication, to use the article or any part thereof free of charge in a printed compilation of works of their own, such as collected writings or lecture notes.