Pengaruh Iklan dan Promosi Penjualan di Televisi terhadap Brand Awareness Bukalapak pada Pengunjung Kota Padangsidimpuan

Authors

  • Ali Hardana Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan
  • Aswadi Lubis Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan
  • Muhammad Isa Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

DOI:

https://doi.org/10.30651/jms.v9i4.23951

Abstract

Indonesia's market industry is the most competitive in Southeast Asia. This is evidenced by the large number of markets in Indonesia, which accept both foreign and domestic products. Market companies use various marketing strategies to increase public brand awareness. One of them is marketing through television media. Advertising content (X1) and sales promotion programs (X2) are offered and demonstrated as strategies to grow brand knowledge (Y) in the minds of potential customers. Bukalapak uses TV commercials to market. From 2021 to 2023, Bukalapak spent more money on advertising than all other online stores

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Published

2024-09-14

How to Cite

Hardana, A., Lubis, A., & Isa, M. (2024). Pengaruh Iklan dan Promosi Penjualan di Televisi terhadap Brand Awareness Bukalapak pada Pengunjung Kota Padangsidimpuan. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 9(4). https://doi.org/10.30651/jms.v9i4.23951

Issue

Vol. 9 No. 4 (2024)

Section

Artikel

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