Analysis of Customer Interest in Using the Digital Sharia Pawnshop Application in Terms of Technology Acceptance Model in Sharia Pawnshop Alaman Bolak

Authors

  • Hotman Pandapotan UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan
  • Arbanur Rasyid
  • Abdul Nasser Hasibuan

DOI:

https://doi.org/10.30651/jms.v8i2.18364

Keywords:

Interest, ease, usability, trust, knowledge, digital sharia pawnshop

Abstract

This research is motivated by a phenomenon where Pegadaian Syariah CPS Alaman Bolak customers are still not interested in using the PSD application, besides that a sense of trust that is more dominant when transacting directly to Pegadaian outlets than using the PSD application is also the cause of the few application users and there are still many who do not know the use of the PSD application. The purpose of this study is to determine how the effect between convenience, usefulness and trust on customer interest in using the PSD application is moderated by knowledge. This research is a quantitative study with a sample size of 157 samples. The data collection instrument was carried out by conducting structured interviews with each respondent by providing a questionnaire to fill in. Data analysis uses outer model, inner model and hypothesis testing for each variable studied. Based on the results of the study, it is known that there is an influence between the ease of using the PSD application on customer interest. There is no influence between the usefulness of using the PSD application on customer interest. There is an influence between trust using the PSD application on customer interest. There is no influence between the usefulness of using the PSD application on customer interest. There is moderation of knowledge on the effect of ease of using the PSD application with customer interest. There is no moderation of knowledge on the effect of the usefulness of using the PSD application with customer interest. There is no moderation of knowledge on the effect of trust in using the PSD application with customer interest in Sharia Pownshop Alaman Bolak Branch.

Downloads

Published

2023-06-21

How to Cite

Pandapotan, H., Rasyid, A., & Hasibuan, A. N. (2023). Analysis of Customer Interest in Using the Digital Sharia Pawnshop Application in Terms of Technology Acceptance Model in Sharia Pawnshop Alaman Bolak. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 8(2). https://doi.org/10.30651/jms.v8i2.18364

Issue

Vol. 8 No. 2 (2023)

Section

Artikel

License

The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah and Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya as publisher of the journal.

Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc., will be allowed only with a written permission from Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah and Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya.

Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya, the Editors and the Advisory Editorial Board make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the Tadarus are sole and exclusive responsibility of their respective authors and advertisers.

Rights of Authors
The Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah And Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya recognize the retention of the following:

  • Patent and trademark rights and rights to any process or procedure described in the article.
  • The right to photocopy or make single electronic copies of the article for their own personal use, including for their own classroom use, or for the personal use of colleagues, provided the copies are not offered for sale and are not distributed in a systematic way outside of their employing institution (e.g. via an e-mail list or public file server). Posting of an article on a secure network (not accessible to the public) within the author institution is permitted.
  • The right, subsequent to publication, to use the article or any part thereof free of charge in a printed compilation of works of their own, such as collected writings or lecture notes.