Pengaruh Religiusitas terhadap Keputusan Pembelian Obat Herbal dengan Mediasi Gaya Hidup Sehat pada Konsumen Muslim di Kota Kendari

Authors

  • Edwin Oza Pratama Universitas Muhammadiyah Kendari
  • La Ode Alimusa Universitas Muhammadiyah Kendari
  • Al Asy Ari Adnan Hakim Universitas Muhammadiyah Kendari

DOI:

https://doi.org/10.30651/jms.v8i1.15153

Keywords:

Religiousity, Healthy Lifestyle, Purchasing Decisions, Herbal Medicines

Abstract

Theoretically, religiosity plays an important role in shaping a Muslim's healthy lifestyle and has been shown to influence purchasing decisions for health products including herbal medicines. This study aims to examine the effect of religiosity on purchasing decisions of herbal medicines for Muslim consumers in Kendari City Southeast Sulawesi, either directly or through the mediation of a healthy lifestyle. This research is quantitative research using PLS-SEM analysis to answer the research hypothesis. This research was conducted on 100 herbal consumers in Kendari City through survey questionnaires. The results of this study show that there is a positive and significant influence between religiosity on herbal medicine purchasing decisions, and a healthy lifestyle has a mediating role between religiosity on herbal medicine purchasing decisions on Muslim consumers in Kendari City Southeast Sulawesi.

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Published

2023-02-01

How to Cite

Oza Pratama, E., Alimusa, L. O., & Adnan Hakim, A. A. A. (2023). Pengaruh Religiusitas terhadap Keputusan Pembelian Obat Herbal dengan Mediasi Gaya Hidup Sehat pada Konsumen Muslim di Kota Kendari. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 8(1). https://doi.org/10.30651/jms.v8i1.15153

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Vol. 8 No. 1 (2023)

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