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Pelatihan business model canvas merupakan wujud pengabdian masyarakat dari Program Studi Magister Manajemen Universitas Paramadina. Proses pelatihan ini merupakan kerjasama dengan Kelurahan Cilandak Barat Jakarta Selatan. Webinar ini ditujukan untuk memberikan kompetensi baru kepada para pengusaha pemula dalam pemetaan ide bisnis. Pelatihan ini menggunakan Business Model Canvas (BMC). Para peserta diarahkan untuk memetakan dalam 9 kotak yang ada pada model bisnis. Peserta webinar mampu melakukan observasi komponen apa saja yang belum ada pada implementasi bisnisnya. Narasumber membahas tentang konsep kewirausahaan yang dijelaskan oleh Dr. Handy Risza. Narasumber yang menjelaskan konsep Business Model Canvas adalah Dr. Ahmad Azmy. Acara ini dilakukan secara virtual menggunakan Zoom Meeting. Jumlah peserta sebanyak 63 orang. Peserta pelatihan diberikan simulasi penggunaan Business Model Canvas (BMC). Hasil feedback webinar menunjukkan peserta puas atas pelaksanaan webinar ini. Komponen penilaian dimulai dari panitia, akses zoom meeting, materi pelatihan, penjelasan dari narasumber, kertas kerja, keinginan peserta untuk mengaplikasikan business model canvas, dan peningkatan pengetahuan bisnis. Semua mendapatkan respon positif dari peserta pelatihan.
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Hak Cipta (c) 2023 Aksiologiya: Jurnal Pengabdian Kepada Masyarakat
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Referensi
- Bartik, A. W., Bertrand, M., Cullen, Z., Glaeser, E. L., Luca, M., & Stanton, C. (2020). The Impact of COVID-19 on Small Business Outcomes and Expectations. In Proceedings of the National Academy of Sciences of the United States of America (Vol. 117, Issue 30, pp. 17656–17666). https://doi.org/10.1073/pnas.2006991117
- Cardeal, G., Höse, K., Ribeiro, I., & Götze, U. (2020). Sustainable Business Models–Canvas for Sustainability, Evaluation Method, and Their Application to Additive Manufacturing in Aircraft Maintenance. Sustainability (Switzerland), 12(21), 1–22. https://doi.org/10.3390/su12219130
- Ferreira, N. M. (2020). What is entrepreneurship? Entrepreneur definition and meaning. In Oberlo.
- Fretschner, M., & Weber, S. (2013). Measuring and Understanding the Effects of Entrepreneurial Awareness Education. Journal of Small Business Management, 51(3), 410–428. https://doi.org/10.1111/jsbm.12019
- Garaika. (2020). Determinants of The Social Entrepreneurial Intention of Young e=Entrepreneurs in Indonesia. International Journal of Innovation, Creativity and Change, 12(3), 356–373.
- Hagel III, J. (2016). We Need to Expand Our Definition of Entrepreneurship. Harvard Business Review.
- Hutasuhut, S., Irwansyah, Rahmadsyah, A., & Aditia, R. (2020). Impact of Business Models Canvas Learning on Improving Learning Achievement and Entrepreneurial Intention. Cakrawala Pendidikan, 39(1), 168–182. https://doi.org/10.21831/cp.v39i1.28308
- Išoraitė, M. (2015). Entrepreneuship and Blog Marketing. Entrepreneurship and Sustainability Issues, 2(3), 171–178. https://doi.org/10.9770/jesi.2014.2.3(6)
- Ketchen, D. J., & Craighead, C. W. (2020). Research at the Intersection of Entrepreneurship, Supply Chain Management, and Strategic Management: Opportunities Highlighted by COVID-19. Journal of Management, 46(8), 1330–1341. https://doi.org/10.1177/0149206320945028
- Kotler, P., & Keller, K. L. (2016). A Framework for Marketing Management. In Marketing Management. Pearson.
- Liñán, F., & Jaén, I. (2020). The Covid-19 Pandemic and Entrepreneurship: Some Reflections. International Journal of Emerging Markets, 1–10. https://doi.org/10.1108/IJOEM-05-2020-0491
- McMullen, J. S., & Shepherd, D. A. (2006). Entrepreneurial Action and the Role of Uncertainty in the Theory of The Entrepreneur. In Academy of Management Review (Vol. 31, Issue 1, pp. 132–152). https://doi.org/10.5465/AMR.2006.19379628
- Musona, J., Sjögrén, H., Puumalainen, K., & Syrjä, P. (2020). Bricolage in Environmental Entrepreneurship: How Environmental Innovators “Make Do” at The Bottom of The Pyramid. Business Strategy and Development, 3(4), 487–505. https://doi.org/10.1002/bsd2.112
- Naqvi, S. D. H., & Siddiqui, D. A. (2019). Personal Entrepreneurial Attributes and Intentions to Start Business: The Moderating Role of Culture. International Journal of Human Resource Studies, 10(1), 33–69. https://doi.org/10.5296/ijhrs.v10i1.15817
- Osterwalder, A., & Pigneur, Y. (2013). Designing business models and similar strategic objects: The contribution of IS. Journal of the Association for Information Systems, 14(5), 237–244. https://doi.org/10.17705/1jais.00333
- Osterwalder, A., Pigneur, Y., Smith, A., & Movement, T. (2011). Business Model Generation: A handbook for visionaries, game changers and challengers. In African Journal of Business Management (Vol. 5, Issue no 7). Jhon Wiley and Sons.
- Pantano, E., Pizzi, G., Scarpi, D., & Dennis, C. (2020). Competing During a Pandemic? Retailers’ Ups and Downs During the COVID-19 Outbreak. Journal of Business Research, 116, 2019–2213. https://doi.org/10.1016/j.jbusres.2020.05.036
- Plenkina, V. V., & Deberdieva, N. P. (2017). The peculiarities of The Establishment of Partner Relations Between Local Self-Government Bodies and Entrepreneurs. Academy of Strategic Management Journal, 16(Special issue 2).
- Rahmatiah, Wiroto, D. W., & Taan, H. (2019). Business Continuity, Motivation, and Social Conditions of Young Entrepreneurs. Economics and Sociology, 12(4), 166–332. https://doi.org/10.14254/2071-789X.2019/12-4/10
- Ruiz-Ramirez, J. A., Reyes-Cancino, D. F., & Arenas-Castro, C. J. (2019). Business Model Canvas as an Analytical Tool for the Evaluation of Companies: Case Study for The Audiovisual Industry in Bogota, Colombia. South African Journal of Industrial Engineering, 30(4), 118–130. https://doi.org/10.7166/30-4-2256
- Umar, A., Sasongko, A. H., Aguzman, G., & Sugiharto. (2018). Business Model Canvas as a Solution for Competing Strategy of Small Business in Indonesia. International Journal of Entrepreneurship, 22(1), 1–9.
- Zimmerman, J. (2008). Refining the Definition of Entrepreneurship. In Public Policy.
Referensi
Bartik, A. W., Bertrand, M., Cullen, Z., Glaeser, E. L., Luca, M., & Stanton, C. (2020). The Impact of COVID-19 on Small Business Outcomes and Expectations. In Proceedings of the National Academy of Sciences of the United States of America (Vol. 117, Issue 30, pp. 17656–17666). https://doi.org/10.1073/pnas.2006991117
Cardeal, G., Höse, K., Ribeiro, I., & Götze, U. (2020). Sustainable Business Models–Canvas for Sustainability, Evaluation Method, and Their Application to Additive Manufacturing in Aircraft Maintenance. Sustainability (Switzerland), 12(21), 1–22. https://doi.org/10.3390/su12219130
Ferreira, N. M. (2020). What is entrepreneurship? Entrepreneur definition and meaning. In Oberlo.
Fretschner, M., & Weber, S. (2013). Measuring and Understanding the Effects of Entrepreneurial Awareness Education. Journal of Small Business Management, 51(3), 410–428. https://doi.org/10.1111/jsbm.12019
Garaika. (2020). Determinants of The Social Entrepreneurial Intention of Young e=Entrepreneurs in Indonesia. International Journal of Innovation, Creativity and Change, 12(3), 356–373.
Hagel III, J. (2016). We Need to Expand Our Definition of Entrepreneurship. Harvard Business Review.
Hutasuhut, S., Irwansyah, Rahmadsyah, A., & Aditia, R. (2020). Impact of Business Models Canvas Learning on Improving Learning Achievement and Entrepreneurial Intention. Cakrawala Pendidikan, 39(1), 168–182. https://doi.org/10.21831/cp.v39i1.28308
Išoraitė, M. (2015). Entrepreneuship and Blog Marketing. Entrepreneurship and Sustainability Issues, 2(3), 171–178. https://doi.org/10.9770/jesi.2014.2.3(6)
Ketchen, D. J., & Craighead, C. W. (2020). Research at the Intersection of Entrepreneurship, Supply Chain Management, and Strategic Management: Opportunities Highlighted by COVID-19. Journal of Management, 46(8), 1330–1341. https://doi.org/10.1177/0149206320945028
Kotler, P., & Keller, K. L. (2016). A Framework for Marketing Management. In Marketing Management. Pearson.
Liñán, F., & Jaén, I. (2020). The Covid-19 Pandemic and Entrepreneurship: Some Reflections. International Journal of Emerging Markets, 1–10. https://doi.org/10.1108/IJOEM-05-2020-0491
McMullen, J. S., & Shepherd, D. A. (2006). Entrepreneurial Action and the Role of Uncertainty in the Theory of The Entrepreneur. In Academy of Management Review (Vol. 31, Issue 1, pp. 132–152). https://doi.org/10.5465/AMR.2006.19379628
Musona, J., Sjögrén, H., Puumalainen, K., & Syrjä, P. (2020). Bricolage in Environmental Entrepreneurship: How Environmental Innovators “Make Do” at The Bottom of The Pyramid. Business Strategy and Development, 3(4), 487–505. https://doi.org/10.1002/bsd2.112
Naqvi, S. D. H., & Siddiqui, D. A. (2019). Personal Entrepreneurial Attributes and Intentions to Start Business: The Moderating Role of Culture. International Journal of Human Resource Studies, 10(1), 33–69. https://doi.org/10.5296/ijhrs.v10i1.15817
Osterwalder, A., & Pigneur, Y. (2013). Designing business models and similar strategic objects: The contribution of IS. Journal of the Association for Information Systems, 14(5), 237–244. https://doi.org/10.17705/1jais.00333
Osterwalder, A., Pigneur, Y., Smith, A., & Movement, T. (2011). Business Model Generation: A handbook for visionaries, game changers and challengers. In African Journal of Business Management (Vol. 5, Issue no 7). Jhon Wiley and Sons.
Pantano, E., Pizzi, G., Scarpi, D., & Dennis, C. (2020). Competing During a Pandemic? Retailers’ Ups and Downs During the COVID-19 Outbreak. Journal of Business Research, 116, 2019–2213. https://doi.org/10.1016/j.jbusres.2020.05.036
Plenkina, V. V., & Deberdieva, N. P. (2017). The peculiarities of The Establishment of Partner Relations Between Local Self-Government Bodies and Entrepreneurs. Academy of Strategic Management Journal, 16(Special issue 2).
Rahmatiah, Wiroto, D. W., & Taan, H. (2019). Business Continuity, Motivation, and Social Conditions of Young Entrepreneurs. Economics and Sociology, 12(4), 166–332. https://doi.org/10.14254/2071-789X.2019/12-4/10
Ruiz-Ramirez, J. A., Reyes-Cancino, D. F., & Arenas-Castro, C. J. (2019). Business Model Canvas as an Analytical Tool for the Evaluation of Companies: Case Study for The Audiovisual Industry in Bogota, Colombia. South African Journal of Industrial Engineering, 30(4), 118–130. https://doi.org/10.7166/30-4-2256
Umar, A., Sasongko, A. H., Aguzman, G., & Sugiharto. (2018). Business Model Canvas as a Solution for Competing Strategy of Small Business in Indonesia. International Journal of Entrepreneurship, 22(1), 1–9.
Zimmerman, J. (2008). Refining the Definition of Entrepreneurship. In Public Policy.