Intention In Switching To Electronic Money In Millennial Generation

Penulis

  • Ricky Angga Ariska Universitas WIjaya Kusuma Surabaya

DOI:

https://doi.org/10.30651/blc.v17i2.5052

Abstrak

This research is talk about switching from conventional money to electronic money in millennials generation. Sampling technique used in this research is purposive sampling. Respondent criteria are individual that have electronic money account and have done transactions three times using electronic money. The research sample used was 100 respondents. The analysis technique used in this research is validity test, reliability test, multiple regression model analysis, F test, and t test. The results of this study are compatibility and perceived content have a significant effect to intention to switch. Only convenience is has no effect to intention to switch.

 

Keywords                   : new product attributes; intention to switch; electronic money


Referensi

Adiyanti, Arsita Ika. 2015. “Pengaruh Pendapatan, Manfaat, Kemudahan Penggunaan, Daya Tarik Promosi, Dan Kepercayaan Terhadap Minat Menggunakan Layanan E-Money (Studi Kasus : Mahasiswa Universitas Brawijaya).†13.

Bansal, H. S. 2005. “Migrating to New Service Providers: Toward a Unifying Framework of Consumers’ Switching Behaviors.†Journal of the Academy of Marketing Science 33(1):96–115.

Hair, Joseph F., ed. 2010. Multivariate Data Analysis: A Global Perspective. 7. ed., global ed. Upper Saddle River, NJ: Pearson.

Jabeen, Samrena, Abu Bakar Abdul Hamid, and Saif Ur Rehman. 2015. “Switching Intentions: A Case of Saudi Arabian Hypermarkets.†5:8.

Liander, Kevin, Silvia Margaretha, and Dudy Anandya. 2016. “Consumers’ Intention To Switch From Printed Book To E-Book In Surabaya.†Journal of Management and Business 15(1).

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Rogers, Everett M. 1995. Diffusion of Innovations. 4th ed. New York: Free Press.

Schiffman, Leon G., and Leslie Lazar Kanuk. 2010. Consumer Behavior. 10. ed., global ed. Boston: Pearson/Prentice Hall.

Unduhan

Diterbitkan

2020-07-29

Terbitan

Vol 17 No 2 (2020): Juli

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Artikel

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