Usaha Meubel Jedong Sekarputih Balongpanggang Gresik

Radius Setiawan

Sari

In this program partner SMEs are SMEs whose products are handicrafts Furniture in Jedong Sekarputih Balongpanggang Gresik.UKM involved partner there are 2, namely: UD. Future Furnituredan UD.Kharisma Meubel. The main problem is the difficulty in finding potential markets, partner SMEs do not have human resources specialized in marketing. Besides, the supply of raw materials from regions in East Java began to be small. This makes the problem because the price of raw materials becomes expensive because coupled with transportation costs. Approved issues for easing within 3 years: Marketing, management, production, product development, and human resources. The priority of solutions offered is on marketing issues, more specifically, will be optimized use of IT (internet) to advance the market. Strategies in 4P Mix (Product, Price, Promotion, and Place).

Kata Kunci

Furniture, Crushing and Production Design

Teks Lengkap:

PDF

Referensi

Purnomo, Hj., Irawati, R,H.dan Melati (ed) 2010. Mengundang Badai: Untaian Kehidupan, tradisi dan Kerasi aktor Mebel Jepara. CIFOR, Bogor Indonesia.

Pattiwael, Judith Felicia. 1997. Februari. Jurnal Bina Ekonomi.

Roda, Jean-Marc et al. 2007. Atlas Industri mebel Kayu Jepara. Harapan Prima; Jakarta.

Roda, Jean-Marc et al. 2008. Atlas Industri mebel Kayu Jepara. Harapan Prima; Jakarta.

Tulus Tambunan, 2006. Perkembangan dan Daya Saing Ekspor Meubel Kayu Indonesia. Working Paper Series No. 05. Fakultas Ekonomi Universitas Trisakti.


DOI: http://dx.doi.org/10.30651/aks.v1i1.300

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