Peningkatan Kualitas Produksi UKM Percetakan di Karangpilang Surabaya dan Krian Sidoarjo

Titus Kristanto, Eka Cahya Muliawati, Rachman Arief, Syaiful Hidayat

Sari

 

Mitra 1 (Purnama Advertising) is a printing business engaged in printing and graphic design, owned by Mr. Purnomo. Business location Purnama Advertising is very strategic close to the highway, due to many people skipped. Mitra 2 (Smart Jaya) owned by Mr. Hidayat handles a very simple print design. Smart Jaya business location is very strategic close to the school. The problems faced by Partners 1 and Partner 2 are constrained in the field of online marketing, due to the limited cost of the Partners. The purpose of the devotion activity is to develop an independent printing business and have a broad insight on print design and graphic design. The solutions offered from the devotion activities are providing printing machines and hot press machines, mentoring media marketing, production management and marketing training. The outcomes of the IbM program are scientific publications in ISSN Journals, national seminar publications, and online promotional media.

 

 

 

 

Kata Kunci

Small and medium enterprises; Printing; Online Marketing

Teks Lengkap:

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Referensi

Arista Kartika Sari, Wanda Ramansyah, Puji Rahayu Ningsih, MedikaRisnasari, Muchamad Arif, Sigit Dwi Saputro, Muhamad Afif Effindi. 2017. Pelatihan Pemanfaat E-Commerce Bagi Peningkatan Mutu Sosial, Tenaga Kerja dan Wanita di Kelurahan Rongtengah Sampang Madura. Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol.1, No.2 pp.139-143.

Muhammad Arfan Muammar, Mukayyat Al Amien. 2017. Peningkatan Kapasitas dan Kualitas Produksi UKM Busana Muslim Pria di Bungah Kab Gresik. Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol.1, No.2 pp.93-105.

Shierly Lydiawati Utomo. 2012. Perancangan Sistem Penjulana dalam Rangka Meningkatkan Ketertagihan Piutang pada Usaha Percetakan di Surabaya. Jurnal Ilmiah Mahasiswa Akuntansi Vol.1, No.1.

Titus Kristanto, Eka Cahya Muliawati, Rachman Arief, Syaiful Hidayat. 2017. Strategi Peningkatan Omset UKM Percetakan Dengan Pendekatan Analisis SWOT. Seminar Nasional Sistem Informasi Indonesia (SESINDO 2017).

Yuliastuti Ramadhani. 2012. Analisis Daya Saing Perusahaan Ditinjau dari Assesmen Teknologi. Jurnal Teknologi Technoscientia Vol.5, No.1.

Zuhrotun Nisak. 2013. Analisis SWOT untuk Menentukan Strategi Kompetitif. Jurnal Ekbis Vo.9 No.2.


DOI: http://dx.doi.org/10.30651/aks.v2i1.1200

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