Financial Performance: Big Data & Sustainabiity Competitive Advantage Studi Kasus Institusi Keuangan di Indonesia
DOI:
https://doi.org/10.30651/stb.v3i2.20886Kata Kunci:
Data Besar, Keunggulan Kompetitif, Kinerja KeuanganAbstrak
Riset ini bertujuan untuk mengetahui sejauh mana Big Data dapat mempengaruhi kinerja keuangan (financial performance) bagi dunia perbakan baik secara langsung maupun dengan di mediasi oleh competitive advantage. Riset ini menggunakan data sekunder pada institusi keuangan yang tercatat dalam Bursa Efek Indonesia yang berjumlah 23 institusi. Data diolah dengan menggunakan regresi robust dengan estimator Least Time Square (LTS). Hasil dari riset ini menunjukkan adanya pengaruh psitif signifikan antara Big Data dan financial performance baik secara langsung maupun dengan di mediasi oleh compaetitive advantage.
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