ENHANCING BUSINESS WRITING SKILLS THROUGH INTERCULTURAL COMMUNICATIVE COMPETENCE: AS A STRATEGY TO TEACH NON-ENGLISH DEPARTMENT STUDENTS
Abstract
Intercultural Communicative Competence (ICC) is the ability to communicate and interact effectively and appropriately in various cultural contexts. ICC could serve as a strategic approach to address cultural norms and differences within a business context. In terms of enhancing the cultural awareness of non-English department students, ICC stimulated students to confront the realities of the global marketplace with various norms of communication. This study investigates the impact of Intercultural Communicative Competence (ICC) on the business writing skills as a strategy to teach non-English department students at UIN Sunan Ampel Surabaya. The primary objective is to determine how ICC as a teaching strategy can enhance students' ability to produce effective business documents in a globalized context. Utilizing a mixed-methods approach, the research incorporates both quantitative surveys and qualitative interviews to gather comprehensive data from participants. Key findings reveal that ICC approach exhibits significantly improved business writing skills of students. The study underscores the importance of integrating ICC training into business education curricula as a strategy to prepare students for the demands of international business environments. These findings suggest that fostering intercultural awareness and competence is crucial for developing proficient business communicators, thereby enhancing overall business education and facilitating effective intercultural communication in professional settings.
Keywords: Business writing skills; Intercultural Communicative Competence; English Teaching Strategy.
Full text article
References
British Council (2013). Culture at Work: The Value of Intercultural Skills in the Workplace. Available at https://www.britishcouncil.org/sites/default/files/culture-at-work-report-v2.pdf
Byram, M., Holmes, P., & Savvides, N. (2013). Intercultural communicative competence in foreign language education: Questions of theory, practice and research. The Language Learning Journal, 41(3), 251-253. https://doi.org/10.1080/09571736.2013.836343
Chunrong, W. (2016). A Probe into Cultivation of Intercultural Communication Competence in Business English Learning. International Journal of English Language Teaching, 3(1), 56-61. https://doi.org/10.5430/ijelt.v3n1p56
Derado, S.R. (2015). Fostering Cross-cultural Communicative Competence in Business Writing Classes Through Literary Short Stories. ESP Today, 3(1), 99-119.
Dong, J.Y., & Liu, J.X. (2015). Analysis of Practical Business Writing Talent Teaching Mode Under Cross-Cultural Communication. Cross-Cultural Communication, 11(6), 21-26.
Ghezeljeh, F.H. & Moini, M.R. (2013). The Importance of Cross-cultural Awareness in Writing Sales Promotion Letters. Procedia: Social and Behavioral Sciences, 70, 771-776. https://doi.org/10.1016/j.sbspro.2013.01.122
Ibatova, A.X. (2020). Development of A Criteria Apparatus for Assessing the Students’ readiness for a Dialogue in General and Business Sphere. Universidad y Sociedad, 12(2), 48-52.
Klimova, I.I., G.V. Klimova & S.A. Dubinka (2019). Students’ communicative competence in the context of intercultural business communication. XLinguae: European Scientific Language Journal, 12(1): 207-218. https://doi.org/10.18355/XL.2019.12.01.16
Li, S. (2022). A “M.A.K.E” Model for Cultivating Intercultural Business Communicative Competence. ICIEI ‘22” Proceedings of the 7th International Conference on Information and Education Innovations. 103-107. https://doi.org/10.1145/3535735.3535748
Li, F. & Dong, L. (2021). Cultivation of Intercultural Communication Competence for Business Writing Majors. Open Journal of Business and Management, 9, 752-760. DOI: 10.4236/ojbm.2021.92039
Salynskaya, T.V., Tuchkova, I.G., & Yasnitskaya, A.A. (2021). An Investigation into Undergraduate Students’ Readiness for Intercultural Written Communication in a Foreign Language. Journal of Intercultural Communication, 21(2), 70-81. https://doi.org/10.36923/jicc.v21i2.15
Sevimel-Sahin, A. (2020). A survey on the intercultural communicative competence of ELT undergraduate students. Eurasian Journal of Applied Linguistics, 6(2), 141-153. Doi: 10.32601/ejal.775793
Syarifudin, S., & Rahmat, H. (2021). Intercultural Communication of EFL Students with Foreigners as a Strategy of Teaching Speaking. EDULANGUE, 4(1), 65–89. https://doi.org/10.20414/edulangue.v4i1.3044
Tsatzali, K., & Beazidou, E. (2023). Suggested Practices for Developing Intercultural Communication Competences in Early English Language Lessons Based on a Systematic Literature Review. European Journal of Education and Pedagogy, 4(3), 1–9. https://doi.org/10.24018/ejedu.2023.4.3.665
Yao, Y. & Du-babcock, B. (2023). English as a Lingua Franca in Mainland China: An Analysis of Intercultural Business Communicative Competence. International Journal of Business Communication. 60(1), 3-23. https://doi.org/10.1177/2329488419898221open_in_new
Zheng, J. (2014). Assessing intercultural communicative competence in college English teaching. International Journal of English Language Teaching, 1(2), 73-77. https://doi.org/10.5430/ijelt.v1n2p73
Authors
Copyright (c) 2024 Irma Soraya, Wahju Kusumajanti, Zulidyana Dwi Rusnalasari, I’anatul Avifah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Copyright
The copyright holder for articles published by ELSE is the author.
Licence
Scientific articles published in this journal are licensed under license
Creative Commons Attribution-ShareAlike 4.0 International License.
