Faktor yang Mempengaruhi Kepuasan Pelanggan Nasi Krawu Khas Gresik Jawa Timur

Authors

  • Sandra Oktaviana Pinaraswati Universitas Dr. Soetomo, Surabaya
  • Saibat Saibat Universitas Dr. Soetomo, Surabaya
  • Agustiawan Djoko Baruno Universitas Dr. Soetomo, Surabaya
  • Safinatun Safinatun Universitas Dr. Soetomo, Surabaya

DOI:

https://doi.org/10.30651/blc.v20i1.15605

Keywords:

food quality, service quality, customer satisfaction, kualitas makanan, kualitas pelayanan, kepuasan pelanggan

Abstract

ABSTRACT

The quality of food and services performed influences restaurant customer satisfaction. This type of research is quantitatively explanatory. The research population was customers of Nasi Krawu Mbuk Ju Gresik Restaurant, East Java, with a total sample of 80 customers. The results of the study prove that the quality of service and food significantly impact customer satisfaction at Nasi Krawu Mbuk Ju Restaurant simultaneously and partially.

 

ABSTRAK

Kepuasan pelanggan rumah makan dipengaruhi kualitas makanan dan pelayanan yang dilakukan. Jenis penelitian ialah eksplanatori secara kuantitatif. Populasi penelitian ialah pelanggan Rumah Makan Nasi Krawu Mbuk Ju Gresik Jawa Timur dengan jumlah sampel sebanyak 80 pelanggan. Hasil penelitian membuktikan kualitas pelayanan dan makanan berdampak signifikan terhadap kepuasan pelanggan Rumah Makan Nasi Krawu Mbuk Ju secara simultan dan parsial

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Published

2023-01-30

Issue

Vol. 20 No. 1 (2023): Januari

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