Community Intentions In Non-Cash Payments

Penulis

  • Aulia Uswatun Khasanah Retail Management Department, Universitas ‘Aisyiyah Surakarta
  • Chandra Wisnu Utomo Retail Management Department, Universitas ‘Aisyiyah Surakarta
  • Civi Erikawati Enterpreneur Department, Universitas ‘Aisyiyah Surakarta
  • Azis Danuri Retail Management Department, Universitas ‘Aisyiyah Surakarta
  • Kharisma Aulia Insani Retail Management Department, Universitas ‘Aisyiyah Surakarta

DOI:

https://doi.org/10.30651/blc.v21i1.20276

Abstrak

Bank Indonesia has launched the National Cashless Movement (GNNT). In practice, non-cash transactions cannot be applied optimally in society. Various factors influence the intention to use non-cash payments in society. This research aims to determine the intention to use non-cash payments as a means of payment. This research uses data collection techniques in the form of surveys by distributing questionnaires online. The respondents of this research were 164 e-money users from various regions in Indonesia. The Unified Theory of Acceptance and Use of Technology (UTAUT2) is the approach taken. This research uses the PLS-SEM model. The research results show that hedonic motivation is vital in encouraging people to make non-cash payments.

Referensi

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Unduhan

Diterbitkan

2024-02-13

Terbitan

Vol 21 No 1 (2024): Januari

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