ANALISIS STRATEGI DISTRO SYAICHONA BANGKALAN DALAM MENGATASI VOLUME PENJUALAN

Authors

  • luluk illiyah ily IAIN Madura

DOI:

https://doi.org/10.30651/justeko.v7i1.17246

Abstract

The growht of the business world is currently increasing marked by increasingly fierce competition. Fashion distribution is a clothing produvt that is produced by a particular clothing store and has characteristics that distinguish it from other types of clothing products from a fashion store. Distro clothing products that have designs that prioritize the distinctive appearance of urban youth by raising concepts such as music or sports and etc. However, it is didderent from tha Syaichona distro which carries the theme of Islamic clothing, because it is in a Islamic boarding school. This has resulted in the difficulty for Syaichona’s distro to develop its business, in the end the business it runs is unable to compete with other distro out there. The purpose of this study was to analyze the strategy used by the syaichona distro in dealing with sales volume. In this study using qualitative research using the case study method, the use of qualitative approach in this study is to match the research reality. The data sources obtained include primary data sources in this study using persons/ namely obtained through interviews with respondents, namely the head of Syaichona sistro, syaichona distro employess, and consymers. As well as secondary data such as other related reseatch. In dealing with tis problem, Syaichona;s distro carries out a strategy starting form being skilled in creating interesting ideas, further increasing its performance towards accuracy in selecting higher quality products, the level of the latest fashion tren, and taking steps to do good marketing such as utilizing the media social services such as innstagram, facebook, an d shoperr to market and update more to provide effective information to customers when new items arrive, and always have a discount.

 Keyword: strategy, distro syaichona, sales volume

Author Biography

luluk illiyah ily, IAIN Madura

mahasiswa pascasarjana IAIN Madura Pamekasan

References

References

Abdul Aziz., 2013, Etika Bisnis Perspektif Islam; Implementasi Etika Islami Untuk Dunia Usaha, Bandung: Alfabeta.

Abdul Halim Usman., 2015, Manajemen Strategis Syari’ah: Teori, Konsep, dan Aplikasi. Jakarta: Zikrul Hakim

Ali Hasan., 2014, Marketing dan kasus-kasus pilihan cetakan 1, Yogyakarta: CAPS.

Daryanto. 2011. Manajemen Pemasaran. Jakarta: PT. Sarana Tutorial Nurani Sejahtera.

Denny Putri Hapsari, 2018, Analisis Penjualan Bersih, Beban Umum dan Administrasi Terhadap Laba Tahun Berjalan, Jurnal Akuntansi, Volume 5 No. 1 Januari, Syaikhuna

Dokumentasi data penurunan persentase di Distro Syaichona 2016-2019

Dokumentasi data persentase pendapatan Distro Syaichona 2016-2019

Erwinsyah Rizkan Fahlevi, RR. Siti Munawaroh., 2016, Strategi Pemasaran Untuk Meningkatkan Volume Penjualan, Jurnal Manajemen dan Akuntansi, Volume 17, Nomor 01, April.

Fandy Tjiptiono, 2012, Pemasaran Strategik, Yogyakarta: Andi.

Idri Hastuti Listyawati., 2013, Implementasi Relationship Marketing Sebagai Strategi Mempertahankan Loyalitas Pelanggan, Jurnal JBMA. Vol. 1. Nomor 2. ISSN: 2252-5483. Yogyakarta: Akademi Manajemen Administrasi,

Rakhmat Eko Prasojo., 2014, Pengaruh Kualitas Pelayanan Dan Diskon Terhadap Loyalitas Pelanggan Di AUTO2000 Sungkono Surabaya, Jurnal & Riset Manajemem Vol. 2 No. 11

Suharsimi Arikunto., 2011, Prosedur Penelitian, Suatu Pendekatan Praktik, Yogyakarta,: Rineka cipta

Usman Abdul Halim, (2015). Manajemen Strategis Syari’ah: Teori, Konsep, dan Aplikasi. Zikrul Hakim. Jakarta: Alfabert

Wahyu Wulan Agustina dan Sandi Eka Suprajang., 2016, Meningkatkan Volume Penjualan Melalui Bauran Pemasaran Holistic Pada Perusahaan Kacang Shanghai PT Suling Mas Tri Tunggal Abadi Ngunut Tulungagung, dalam Jurnal Riset Mahasiswa Ekonomi, (Blitar : STIE Kesuma Negara Blitar), Vol. 3, No.1

Wawancara dengan Abd Hafidz selaku ketua Distro Syaichona, pada tanggal 20 Juni 2021

Published

2023-06-20

How to Cite

ily, luluk illiyah. (2023). ANALISIS STRATEGI DISTRO SYAICHONA BANGKALAN DALAM MENGATASI VOLUME PENJUALAN. Journal Justisia Ekonomika: Master of Sharia Economic Law, 7(1). https://doi.org/10.30651/justeko.v7i1.17246

Issue

Section

Artikel