Muslim Representation on Children’s Cyber Literature in Indonesia Deconstructive Semiotics Study

Abstrak

The emergence of children’s cyber literature with Muslim backgrounds presents diverse Muslim representations. This is interesting as a form of religious literacy, so that it is easier for children to understand. However, the diversity of representations makes children confused about what Muslims are, so is there any hidden meaning behind the representations presented by children’s cyber literature. This study will examine the representation of Muslims in two children’s cyber literature, Upin & Ipin and Nussa & Rara in the episode at Rumah Saja, using Pierce’s semiotic method and Derrida’s theory of deconstruction. The results show Upin-Ipin (Malaysian product) represents Islam without forcing Islamic symbols to appear on the main character, otherwise Nussa-Rara (Indonesian’s product) attaches Islamic symbols to the main characters. So it can be concluded from these representations found that the invention is not capricious does not mean not Muslim, "The other” from the representation of the hijab, shows the awareness of the characters in the story. Finally, ‘blind pot’, which shows the position of Islam as a commodity in Indonesia. The three of them have an influence on children’s cognition as target consumers.