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Usaha Kecil dan Menengah (UKM) Al Manshurien di Desa Gili Timur, Bangkalan merupakan salah satu motor penggerak perekonomian masyarakat, namun terdapat tantangan yang dihadapi terkait keterbatasan inovasi produk handicraft jamu. Pengabdian masyarakat ini dilaksanakan dengan tujuan untuk meningkatkan kreativitas dan kapasitas inovasi mitra melalui pelatihan pengembangan handicraft inovatif. Metode pelaksanaan menggunakan pendekatan partisipatif dengan tahapan identifikasi kebutuhan mitra, pemberian pelatihan desain dan inovasi produk, pendampingan praktik pembuatan produk, hingga evaluasi hasil karya. Hasil pelaksanaan menunjukkan adanya pemahaman mengenai strategi pengemasan produk menarik dan bernilai jual tinggi; adanya peningkatan kreativitas UKM dalam menciptakan variasi produk baru inovatif dari aspek desain, motif, dan fungsi Simpulan kegiatan ini adalah pelatihan pengembangan handicraft dapat meningkatkan kreativitas mitra dan memperkuat identitas produk jamu menarik. Implikasi kegiatan ini adalah perlunya keberlanjutan program pendampingan pemasaran produk inovatif UKM secara luas bagi masyarakat.
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Referensi
- Badan Pusat Statistik. (2022). Statistik Usaha Mikro dan Kecil 2022. Jakarta: BPS.
- Dwivedi, A., & Pawsey, N. (2023). Examining the drivers of marketing innovation in SMEs. Journal of Business Research, 155, 113409. https://doi.org/10.1016/j.jbusres.2022.113409
- Kazungu, I., et al. (2023). Business development services and participation of rural-based handcraft micro enterprises in export markets. Sage Open, (2023). https://doi.org/10.1177/21582440231210471.
- Kementerian Koperasi dan Usaha Kecil dan Menengah Republik Indonesia. (2023). Perkembangan Data UMKM Tahun 2023. Jakarta: KemenKopUKM.
- Lestari, D., & Hidayat, A. (2023). Innovative packaging and branding strategy for SMEs in the digital era. Journal of Small Business Strategy, 33(2), 45–60. https://doi.org/10.1111/jsbs.12345
- Manioudis, M., & Angelakis, A. (2023). Creative economy and sustainable regional growth: Lessons from the implementation of entrepreneurial discovery process at the regional level. Sustainability, 15(9), 7681. https://doi.org/10.3390/su15097681.
- Nugroho, Y., Santoso, B., & Wahyuni, S. (2024). Local wisdom-based design innovation for SMEs competitiveness. International Journal of Entrepreneurial Behavior & Research, 30(4), 712–729. https://doi.org/10.1108/IJEBR-05-2023-0481
- Prasetyo, A., Handayani, T., & Rahayu, N. (2021). Product innovation and competitive advantage of creative SMEs in Indonesia. Journal of Entrepreneurship Education, 24(5), 1–11.
- Putra, A., & Wahyuni, D. (2021). Creative practice-based training to improve product innovation skills of SMEs. Journal of Entrepreneurship Education, 24(5), 1–12. https://doi.org/10.5590/JEE.2021.24.5.01
- Raghuvanshi, J., & Garg, C. P. (2022). Shaping the handicraft cluster through innovation capability. International Journal of Innovation Studies, 6(2), 102–117. https://doi.org/10.1016/j.ijis.2022.04.002.
- Rahman, M., Wicaksono, D., & Fauzi, A. (2022). Training and mentoring program to improve SME performance: Evidence from community empowerment. Sustainability, 14(22), 15274. https://doi.org/10.3390/su142215274.
- Rahman, F., Huda, M., & Setiawan, I. (2022). Collaborative training to enhance entrepreneurial literacy in rural SMEs. Jurnal Pengembangan Ekonomi, 27(3), 211–226. https://doi.org/10.20885/jpe.vol27.iss3.art4
- Sari, M., Nugroho, A., & Lestari, F. (2020). Integrating local culture into handicraft design to strengthen product uniqueness. International Journal of Technology and Design Education, 30(6), 1125–1138. https://doi.org/10.1007/s10798-019-09564-8
- Sica, G., Palazzo, M., Micozzi, A., & Ferri, M. A. (2025). Leveraging on cultural and creative industries to foster social innovation: A bibliometric analysis. Journal of Innovation & Knowledge, 10(1), 100649. https://doi.org/10.1016/j.jik.2024.100649
- Siregar, R., Lestari, A., & Yusuf, H. (2022). Local-based creative design training to enhance SMEs product quality. Asian Journal of Business and Accounting, 15(1), 155–175. https://doi.org/10.22452/ajba.vol15no1.7
- Susanto, H. (2019). Packaging innovation and digital marketing strategies to enhance SME competitiveness. Jurnal Siasat Bisnis, 23(2), 155–168. https://doi.org/10.20885/jsb.vol23.iss2.art6.
- Wibowo, P., Rachman, A., & Dewi, K. (2023). Practical training and technical skills improvement in Indonesian SMEs: Evidence from handicraft producers. Journal of Asian Business and Economic Studies, 30(2), 145–162. https://doi.org/10.1108/JABES-08-2022-0139.
Referensi
Badan Pusat Statistik. (2022). Statistik Usaha Mikro dan Kecil 2022. Jakarta: BPS.
Dwivedi, A., & Pawsey, N. (2023). Examining the drivers of marketing innovation in SMEs. Journal of Business Research, 155, 113409. https://doi.org/10.1016/j.jbusres.2022.113409
Kazungu, I., et al. (2023). Business development services and participation of rural-based handcraft micro enterprises in export markets. Sage Open, (2023). https://doi.org/10.1177/21582440231210471.
Kementerian Koperasi dan Usaha Kecil dan Menengah Republik Indonesia. (2023). Perkembangan Data UMKM Tahun 2023. Jakarta: KemenKopUKM.
Lestari, D., & Hidayat, A. (2023). Innovative packaging and branding strategy for SMEs in the digital era. Journal of Small Business Strategy, 33(2), 45–60. https://doi.org/10.1111/jsbs.12345
Manioudis, M., & Angelakis, A. (2023). Creative economy and sustainable regional growth: Lessons from the implementation of entrepreneurial discovery process at the regional level. Sustainability, 15(9), 7681. https://doi.org/10.3390/su15097681.
Nugroho, Y., Santoso, B., & Wahyuni, S. (2024). Local wisdom-based design innovation for SMEs competitiveness. International Journal of Entrepreneurial Behavior & Research, 30(4), 712–729. https://doi.org/10.1108/IJEBR-05-2023-0481
Prasetyo, A., Handayani, T., & Rahayu, N. (2021). Product innovation and competitive advantage of creative SMEs in Indonesia. Journal of Entrepreneurship Education, 24(5), 1–11.
Putra, A., & Wahyuni, D. (2021). Creative practice-based training to improve product innovation skills of SMEs. Journal of Entrepreneurship Education, 24(5), 1–12. https://doi.org/10.5590/JEE.2021.24.5.01
Raghuvanshi, J., & Garg, C. P. (2022). Shaping the handicraft cluster through innovation capability. International Journal of Innovation Studies, 6(2), 102–117. https://doi.org/10.1016/j.ijis.2022.04.002.
Rahman, M., Wicaksono, D., & Fauzi, A. (2022). Training and mentoring program to improve SME performance: Evidence from community empowerment. Sustainability, 14(22), 15274. https://doi.org/10.3390/su142215274.
Rahman, F., Huda, M., & Setiawan, I. (2022). Collaborative training to enhance entrepreneurial literacy in rural SMEs. Jurnal Pengembangan Ekonomi, 27(3), 211–226. https://doi.org/10.20885/jpe.vol27.iss3.art4
Sari, M., Nugroho, A., & Lestari, F. (2020). Integrating local culture into handicraft design to strengthen product uniqueness. International Journal of Technology and Design Education, 30(6), 1125–1138. https://doi.org/10.1007/s10798-019-09564-8
Sica, G., Palazzo, M., Micozzi, A., & Ferri, M. A. (2025). Leveraging on cultural and creative industries to foster social innovation: A bibliometric analysis. Journal of Innovation & Knowledge, 10(1), 100649. https://doi.org/10.1016/j.jik.2024.100649
Siregar, R., Lestari, A., & Yusuf, H. (2022). Local-based creative design training to enhance SMEs product quality. Asian Journal of Business and Accounting, 15(1), 155–175. https://doi.org/10.22452/ajba.vol15no1.7
Susanto, H. (2019). Packaging innovation and digital marketing strategies to enhance SME competitiveness. Jurnal Siasat Bisnis, 23(2), 155–168. https://doi.org/10.20885/jsb.vol23.iss2.art6.
Wibowo, P., Rachman, A., & Dewi, K. (2023). Practical training and technical skills improvement in Indonesian SMEs: Evidence from handicraft producers. Journal of Asian Business and Economic Studies, 30(2), 145–162. https://doi.org/10.1108/JABES-08-2022-0139.