HANIF , Achmad Naufal; FIRMANSYAH, Muhammad Anang; MULYANA, Phonny Aditiawan. Pengaruh Brand Image dan Gaya Hidup Terhadap Keputusan Pembelian Honda Vario di Surabaya. Improvement: Jurnal Manajemen dan Bisnis, [S. l.], v. 6, n. 1, p. 87–94, 2026. DOI: 10.30651/imp.v6i1.31939. Disponível em: https://journal.um-surabaya.ac.id/improvement/article/view/31939. Acesso em: 22 okt. 2026.