NUGRAHA, Galuh Satya; KURNIAWAN, Gogi; HAFIDULLOH; HARYANTI, Endri. Integrating The Marketing-Finance Interface In Marketing and IMC Strategy Formulation: A Case Study of Dove Shampoo. Improvement: Jurnal Manajemen dan Bisnis, [S. l.], v. 5, n. 2, p. 126–132, 2025. DOI: 10.30651/imp.v5i2.27670. Disponível em: https://journal.um-surabaya.ac.id/improvement/article/view/27670. Acesso em: 20 okt. 2026.