PRAWIRA, Yuda; FATIHUDIN, Didin; MULYANA, Phonny Aditiawan; FIRMANSYAH, Muhammad Anang. Analisis Kualitas Produk, Harga dan Brand Image: Evaluasi Segmentasi Pasar di Persebaya Store Surabaya. Improvement: Jurnal Manajemen dan Bisnis, [S. l.], v. 4, n. 2, p. 191–204, 2024. DOI: 10.30651/imp.v4i2.25119. Disponível em: https://journal.um-surabaya.ac.id/improvement/article/view/25119. Acesso em: 19 okt. 2026.