KHOTANA, Selena; SULAIMAN, Fahmi; KOSASIH, Hengky. Pengaruh Brand image dan Word of mouth terhadap Keputusan Pembelian Game Online (Studi Pada Mahasiswa Politeknik Cendana). Improvement: Jurnal Manajemen dan Bisnis, [S. l.], v. 4, n. 2, p. 150–161, 2024. DOI: 10.30651/imp.v4i2.24589. Disponível em: https://journal.um-surabaya.ac.id/improvement/article/view/24589. Acesso em: 19 okt. 2026.