MAULIDYA, Vina; ROOSMAWARNI, Anita; SENOAJI, Fauzie. Analisis Pengaruh Store Name, Price Discount, Event Marketing, dan Service Quality Terhadap Impulse Buying. Improvement: Jurnal Manajemen dan Bisnis, [S. l.], v. 4, n. 2, p. 205–217, 2024. DOI: 10.30651/imp.v4i2.23899. Disponível em: https://journal.um-surabaya.ac.id/improvement/article/view/23899. Acesso em: 19 okt. 2026.