Niadi WF, Wijayanti W. Enhancing MSME Performance through Entrepreneurial Orientation and Product Innovation: The Mediating Role of Competitive Advantage. BLC [Internet]. 16 Januari 2026 [dikutip 12 Oktober 2026];23(1):40-54. Tersedia pada: https://journal.um-surabaya.ac.id/balance/article/view/27879