HAKIM, Fajrial; BUDIMAN , Arief. Strategic and Operational Customer Relationship Management in Improving Marketing Performance Through Reseller Loyalty. BALANCE: Economic, Business, Management and Accounting Journal, [S. l.], v. 23, n. 2, p. 262–281, 2026. DOI: 10.30651/blc.v23i2.31827. Disponível em: https://journal.um-surabaya.ac.id/balance/article/view/31827. Acesso em: 12 okt. 2026.