Danurwindo, M.A. dan Suryadi, N. 2026. Integrating Relationship Marketing and the Theory of Planned Behavior in Digital Platform Research: A Systematic Literature Review. BALANCE: Economic, Business, Management and Accounting Journal. 23, 2 (Jul 2026), 205–241. DOI:https://doi.org/10.30651/blc.v23i2.29433.