Measuring the Repurchase Intention of Islamic Retail Stores through the Concepts of Islamic Brand Image, RSQS, and Price Perception

Muhamad Riza Kalimatulah; Muhammad Alhakim Danurwindo

doi:10.30651/blc.v22i1.25386

Penulis

Muhamad Riza Kalimatulah Faculty of Economics and Business, Universitas Airlangga Surabaya, Indonesia
Muhammad Alhakim Danurwindo Faculty of Economics and Business, Universitas Muhammadiyah Surabaya, Indonesia

DOI:

https://doi.org/10.30651/blc.v22i1.25386

Kata Kunci:

RSQS, Islamic Brand Image, Price Perception, Repurchase Intention, Islamic Retail Stores

Abstrak

This study examines the effect of Islamic Brand Image, Retail Service Quality Scale, and Price Perception on Repurchase Intention at Suryamart Islamic Retail Stores. The survey method for data collection in this study uses a questionnaire, where respondents who have purchased more than one purchase. Multiple Linear Regression using SPSS 24 was applied to examine the proposed connections within the analysis model. The results demonstrate that every direct effect in the suggested model has an important impact, with the exception of the connection between RSQS and Repurchase Intention which has no significant effect. The result of this study that Suryamart Islamic Retail Store, Islamic Brand Image positively influences repurchase intention, while Service Quality (RSQS) does not significantly affect repurchase intention. However, Price Perception significantly enhances repurchase intention. When considered simultaneously, all independent variables collectively have a positive influence on repurchase intention

Referensi

Abuznaid, S. (2012). Islamic Marketing: Addressing the Muslim Market ‫اﻹﺳﻼﻣﻲ‬ ‫اﻟﺘﺴﻮﻳﻖ‬ : ‫اﻹﺳﻼﻣﻲ‬ ‫اﻟﺴﻮق‬ ‫ﻣﺨﺎﻃﺒﺔ‬. J. Res. (Humanities), 26(6), 1473–1503.‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬

Akbar, F. A., Rosmaniar, A., Danurwindo, M. A., & Firmansyah, M. A. (2024). Mediating Customer Satisfaction: The Impact of Service Quality on Repurchase Intention at The Surabaya Muhammadiyah University Suryamart Retail Store. 235–254.

Alma, B. (2014). Manajemen Pemasaran dan Pemasaran Jasa. CV Alfabeta.

Al-Qaradawi, Y. (2013). The Lawful and the Prohibited in Islam: الحلال والحرام في الإسلام. The Other Press.

Alserhan, B. A. (2010). On Islamic branding: Brands as good deeds. Journal of Islamic Marketing, 1(2), 101–106. https://doi.org/10.1108/17590831011055842

Aziz, S. A., Musa, R., & Rahman, S. A. (2016). Theorizing Islamic Retail Experiential Value in Predicting Total Islamic Experience Quality: A Hypothesised Model. Procedia Economics and Finance, 37, 453–459. https://doi.org/10.1016/s2212-5671(16)30151-4

Coordinating Ministry for Economic Affairs of the Republic of Indonesia. (2024, April 18). Miliki Kontribusi Signifikan bagi Perekonomian Nasional, Menko Airlangga Berharap Sektor Retail Jadi Tulang Punggung di Tengah Ketidakpastian. Https://Www.Ekon.Go.Id/Publikasi/Detail/5715/Miliki-Kontribusi-Signifikan-Bagi-Perekonomian-Nasional-Menko-Airlangga-Berharap-Sektor-Retail-Jadi-Tulang-Punggung-.

Dabholkar, P. A., Thorpe, D. I., & Rentz, J. O. (1995). A Measure of Service Quality for Retail Stores: Scale Development and Validation. Journal of the Academy of Marketing Science, 24(1), 3–16. https://doi.org/10.1177/009207039602400101

Danurwindo, M. A. H., Anwar, M., & Handayani, W. (2021). The Role of Perceived Usefulness, Customer Satisfaction, and Emotional Stability, to Continuance Intention of C2c Online Shop in Surabaya. Matrik : Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 109. https://doi.org/10.24843/matrik:jmbk.2021.v15.i01.p10

Ghozali, I. (2011). Aplikasi Analisis Multivariat Dengan Program SPSS. Badan Penerbit Universitas Diponegoro.

Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance. In Long Range Planning (Vol. 46, Issues 1–2, pp. 1–12). Elsevier Ltd. https://doi.org/10.1016/j.lrp.2013.01.001

Hashim, H., Hussin, S. R., & Zainal, N. N. (2014). Exploring Islamic Retailer Store Attributes from Consumers Perspectives: An Empirical Investigation. International Journal of Economics and Management, 8(S1), 117–136. https://www.researchgate.net/publication/282572398

Isnaini, N. (2022). Konsep Pembentukan Islamic Branding Tinjauan Etika Bisnis Islam. Jurnal Ekonomika Dan Bisnis Islam, 5(3), 127–144. https://journal.unesa.ac.id/index.php/jei

Konalingam, K. (2017). Determinants of Retail Service Quality: An Exploratory Factor Analysis Approach in Supermarket Context. In European Journal of Business and Management www.iiste.org ISSN (Vol. 9, Issue 31). Online. https://www.researchgate.net/publication/321484280

Kotler, P., & Amstrong, G. (2016). Prinsi-prinsip Pemasaran (13th, Jilid ed.). Erlangga.

Kotler, P., & Keller, K. lane. (2009). Manajemen Pemasaran ((13th ed.)). Erlangga.

Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2018). Marketing Management: An Asian Perspective, 7th edition (7th ed.). Pearson.

Kurniawan, H., Danurwindo, M., & Mochklas, M. (2024, June 28). The Influence Of Store Layout, Store Atmosphere, And Product Diversity On Purchasing Decision (Study At Surya Mart University Of Muhammadiyah Surabaya). https://doi.org/10.4108/eai.2-8-2023.2341531

Laia, P. V. B. T., & Handini, S. (2022). The Influence of Product Quality, Service Quality and Perceived Quality on Repurchase Intention with Customer Satisfaction as Intervening Variables at XXYZ Surabaya Store Customers. Sinergi Jurnal Ilmiah Ilmu Manajemen Sinergi Jurnal Ilmiah Ilmu Manajemen This Journal Doesn’t Have a Profile on ResearchGate yet. Interested in This Journal? Get Notified When It Activates Its Profile, and Start Getting Updates., 12(1), 35–39.

Liu, C. H. S., & Lee, T. (2016). Service quality and price perception of service: Influence on word-of-mouth and revisit intention. Journal of Air Transport Management, 52, 42–54. https://doi.org/10.1016/j.jairtraman.2015.12.007

Mahendrayanti, M., & Wardana, I. M. (2021). The Effect Of Price Perception, Product Quality, And Service Quality On Repurchase Intention. American Journal of Humanities and Social Sciences Research, 5(5), 182–188. www.ajhssr.com

Marina, A., Warsidi, Wahjono, S. I., Balafif, S., & Kurniawati, T. (2021). Faktor Faktor Yang Mempengaruh Minat Rumah Sakit Islam Di Jawa Timur Memilih Software Aplikasi “Si Aisah” Pljsias Umsurabaya. 13(2), 178–191. https://databoks.katadata.co.id/datapublish/2021/09/30/sebanyak-8688-penduduk-

Mulyadi, M., & Tiorida, E. (2024). Effect of Service Quality on Consumer Satisfaction: A Study on Traditional Retail (Nanostore) in Kabupaten Subang. Jurnal Administrasi Bisnis, 13(1), 60–71. https://doi.org/10.14710/jab.v13i1.56111

Munawwaroh, Z., & Rahayu, P. (2024). Digital Marketing Strategies for Enhancing Branding in Islamic Boarding Schools: A Comprehensive Analysis. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 10(02), 199–208. https://doi.org/10.32678/tarbawi.v10i02.10005

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Meansuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 12.

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1998). A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 12–40.

Petrick, J. F. (2004). The roles of quality, value and satisfaction in predicting cruise passengers’ behavioral intentions. Journal of Travel Research, 42(4), 397–407. https://doi.org/10.1177/0047287504263037

Prihatini, W., & Gumilang, D. A. (2021). The Effect of Price Perception, Brand Image and Personal Selling on the Repurchase Intention of Consumers B to B of Indonesian General Fishery Companies with Customer Satisfaction as Intervening Variables. European Journal of Business and Management Research, 6(2), 91–95. https://doi.org/10.24018/ejbmr.2021.6.2.756

Ramadhanti, D. F., & Cahyono, E. (2024). Pengaruh Islamic Branding, Price Fariness dan Service Quality Terhadap Loyalitas Pelanggan Yang Dimediasi Oleh Customer Satisfaction (Studi Pelanggan Elisha Mart Ngaliyan). Jurnal Akuntansi, Manajemen Dan Ilmu Manajemen (JASMIEN), 05(02), 97–109. https://doi.org/10.54209/jasmien.v5i01.520

Razzaq, A., Shao, W., & Quach, S. (2024). Journal of Retailing and Consumer Services Meme marketing effectiveness : A moderated-mediation model. Journal of Retailing and Consumer Services, 78(7), 103702. https://doi.org/10.1016/j.jretconser.2023.103702

Riduwan, & Akdon. (2020). Rumus dan Data Dalam Analisis Statiska (7th ed.). Alfabeta.

Sugiyono, D. (2017). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D.

Tahir, A. H., Adnan, M., & Saeed, Z. (2024). The impact of brand image on customer satisfaction and brand loyalty: A systematic literature review. Heliyon, 10(16). https://doi.org/10.1016/j.heliyon.2024.e36254

Tanjung, A. A. H., Else, Satria, M. S., & Elvari, S. (2022). The Effect Of Product Quality And Service Quality On Consumer Satisfaction And Repurchase Interest (Study At Starbucks). Indonesian Marketing Journal, 2(2), 100–119.

Windianti, S., & Rambe, R. (2023). Analisis Penerapan Prinsip-Prinsip Syariah Pada Bisnis Ritel Syariah Minimarket 212 Mart Medan Denai. Jurnal Review Pendidikan Dan Pengajaran, 6(4).

Wu, L. Y., Chen, K. Y., Chen, P. Y., & Cheng, S. L. (2014). Perceived value, transaction cost, and repurchase-intention in online shopping: A relational exchange perspective. Journal of Business Research, 67(1), 2768–2776. https://doi.org/10.1016/j.jbusres.2012.09.007

Yasri, Y., Susanto, P., Hoque, M. E., & Gusti, M. A. (2020). Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate? Heliyon, 6(11). https://doi.org/10.1016/j.heliyon.2020.e05532

Zia, A. (2020). Assessing the service quality of department store using RSQS an Empirical study of Albaha Region, Saudi Arabia. Rajagiri Management Journal, 14(1), 19–33. https://doi.org/10.1108/ramj-11-2019-0023