Image Destination On Revisit Intention At Fotuno Rete Hot Springs In Wakumoro Village, Parigi District, Muna Regency, Southeast Sulawesi

Penulis

  • Waode Maratun Shaleha Shaleha Faculty of Islamic Economics and Business, Universitas Muhammadiyah Kendari, Indoneisia
  • Riez Kifli Kolewora Sekolah Tinggi Ilmu Ekonomi Enam-Enam Kendari
  • Dira Faulina Faculty of Islamic Economics and Business, Universitas Muhammadiyah Kendari, Indoneisia

DOI:

https://doi.org/10.30651/blc.v21i2.22591

Kata Kunci:

Image Destination, Customer Affective Image, Cognitive Image, Conative Image, Revisit Intention, Southeast Sulawesi

Abstrak

This research aims to analyze the influence of Affective Image, Cognitive Image, and Conative Image on Revisit Intention at Fotuno Rete Spring Bath in Wakumoro Village, Parigi District, Muna Regency, Southeast Sulawesi. The population in this study consists of individuals who have visited Fotuno Rete Spring Bath twice. The sampling technique used in this study is purposive sampling, with a total sample of 40 respondents. The results of this study indicate that Affective Image, Cognitive Image, and Conative Image have a positive and significant influence on Revisit Intention at Fotuno Rete Spring Bath in Wakumoro Village, Parigi District, Muna Regency, Southeast Sulawesi

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2024-07-23

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Vol 21 No 2 (2024): Juli

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