Analysis of the Strategy for Developing Outpatient Services at the Locus Medical Hub Clinic Using SWOT Analysis
DOI:
https://doi.org/10.30651/pc.v1i2.33123Kata Kunci:
Medical Hub, Development Strategies, SWOT, IFAS, EFASAbstrak
Increasingly fierce competition in the healthcare sector requires clinics to continuously
improve the quality of their services and organizational competitiveness. Outpatient services
are one of the primary services that play a crucial role in enhancing patient satisfaction, the
number of visits, and the clinic’s operational sustainability. Therefore, an appropriate
development strategy is needed based on an analysis of the organization’s internal and
external conditions. This study analyzes the development strategy for outpatient services at
Locus Medical Hub Clinic using SWOT analysis and formulates an appropriate development
strategy. This research employs a qualitative approach with a case study design. The research
informants consist of management, doctors, nurses, administrative staff, and outpatient
patients selected using purposive sampling, totaling 30 respondents. Data collection was
conducted through in-depth interviews, observation, documentation, and Focus Group
Discussions (FGDs). Data analysis was performed using the Internal Factor Analysis
Summary (IFAS) Matrix, External Factor Analysis Summary (EFAS) Matrix, and SWOT
Matrix. The analysis results show an IFAS score of 3.04 and an EFAS score of 3.15. The
clinic’s key strengths include competent healthcare staff, fast and friendly service, a digital
registration system, and a strategic location. Key opportunities stem from the growing
demand for healthcare services, advancements in healthcare technology, and opportunities for
collaboration with various parties. The SWOT analysis results place Locus Medical Hub
Clinic in Quadrant I, indicating a strong organizational condition with high development
potential. The recommended strategy is an aggressive strategy (SO) that leverages internal
strengths to capitalize on external opportunities. This strategy includes the development of
technology-based flagship services, improving service quality, optimizing digital systems,
enhancing human resource competencies, and expanding strategic partnerships to improve the
quality of outpatient care and the competitiveness of Locus Medical Hub Clinic.
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