Lia Elenda, Noni Afrianty, and Citra Liza, “Pengaruh Electronic Word of Mouth (E-Wom) Customer Engagement dan Customer Experience Terhadap Loyalitas Pelanggan Produk Fashion Muslim di E-Commerce Shopee pada Gen Z Muslim Kota Bengkulu”, JMS, vol. 11, no. 4, Jun. 2026.