Lia Elenda, Noni Afrianty, and Citra Liza. 2026. “Effects of Electronic Word-of-Mouth (e-WOM), Customer Engagement, and Customer Experience on Customer Loyalty Toward Muslim Fashion Products on Shopee: Evidence from Generation Z Muslims in Bengkulu City”. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah 11 (4). https://doi.org/10.30651/jms.v11i4.32398.