LIA ELENDA; NONI AFRIANTY; CITRA LIZA. Effects of Electronic Word-of-Mouth (e-WOM), Customer Engagement, and Customer Experience on Customer Loyalty toward Muslim Fashion Products on Shopee: Evidence from Generation Z Muslims in Bengkulu City. Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, [S. l.], v. 11, n. 4, 2026. DOI: 10.30651/jms.v11i4.32398. Disponível em: https://journal.um-surabaya.ac.id/Mas/article/view/32398. Acesso em: 21 aug. 2026.