ADELIA AMANDA; YOSY ARISANDI; KUSTIN HARTINI. Analisis Strategi Pemasaran 4P (Product, Price, Place, and Promotion) Terhadap Pencapaian Target Seat Keberangkatan Umroh: Pendekatan SWOT Pada PT Berkah Utama Travel Bengkulu. Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, [S. l.], v. 11, n. 1, 2026. DOI: 10.30651/jms.v11i1.30783. Disponível em: https://journal.um-surabaya.ac.id/Mas/article/view/30783. Acesso em: 16 feb. 2026.