Nurhaliza and Nurul Hidayati 2026. Evaluating the Market Penetration Strategy of an Islamic Rural Bank in Rural Areas: A Case Study of BPRS Bhakti Sumekar, Pragaan Branch Office. Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah. 11, 4 (Jul. 2026). DOI:https://doi.org/10.30651/jms.v11i4.32961.