Kampanye Bisnis Islami : Konsep Pembudayaan dan Pemberdayaan Ekonomi Islam di Waroeng Steak & Shake Yogyakarta
Abstract
This study aims to determine whether How is the spirit of Islamic
economics is able to be a catalyst in the dimensions of service quality in
branch Waroeng Steak and Shake (WS), Yogyakarta with a research
focus on the strategies of acculturation and economic empowerment of the
spirit of Islam. The method used is qualitative, with the approach of
observation and interviews with informants internal objects and visitors indepth
research, the technique of non-purposive random sampling.
Simultaneously, it can be concluded that the business strategy with the P2
approach (acculturation and empowerment) of Islamic economics (one of
them through Islamic business ethics) can be value added to Waroeng
Steak and Shake(WS) in the eyes of the customer, and the multiplier
effect of the internal WS with increasing turnover (size material),
increasing the power of faith (the size of the non-material) for all
employees. While no doubt also customer satisfaction and most
importantly, the social effects of the mustadz'afin parties (social)
automatically also feel its impact.
Kata Kunci : Waroeng Steak and Shake, Acculturation, Empowerment,
Islamic Islamic business ethics.
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