ANALISIS IMPLEMENTASI 3P (PROMOTION, PEOPLE, PROCESS) SYARIAH DALAM MENINGKATKAN VOLUME PENJUALAN PADA PT. CITRA ELEKTRINDO MANDIRI

Authors

  • Amalia Prima Regita Erly Saputri Universitas Sultan Ageng Tirtayasa
  • Syihabudin Universitas Sultan Ageng Tirtayasa
  • Isti Nuzulul Atiah Universitas Sultan Ageng Tirtayasa

DOI:

https://doi.org/10.30651/jms.v9i5.24890

Abstract

Abstract

This study analyzes the implementation and challenges of Sharia-based promotion, people, and process in increasing sales volume at PT. Citra Elektrindo Mandiri. It also formulates strategies to enhance the effectiveness of Sharia-based promotion, people, and process in order to boost sales volume. The method used is descriptive qualitative with data collection techniques including observation, interviews, and documentation. The results indicate that the door-to-door system is effective in building relationships with customers but limited digital promotion hinders market reach. High employee turnover affects service stability and quality, while reliance on manual processes slows operational efficiency. Nonetheless, the company strives to uphold Sharia principles in promotion, people, and process by emphasizing honesty, transparency, trustworthiness, and fairness.

Keywords: PT. Citra Elektrindo Mandiri, Promotion, People, Process, Sales Volume

Abstrak

Penelitian ini menganalisis implementasi dan kendala promotion, people, dan process syariah dalam peningkatan volume penjualan di PT. Citra Elektrindo Mandiri. Serta, merumuskan strategi yang dapat diusulkan guna meningkatkan efektivitas promotion, people, process syariah dalam rangka meningkatkan volume penjualan. Metode yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa sistem door-to-door efektif untuk membangun hubungan dengan pelanggan, tetapi terbatasnya promosi digital menghambat jangkauan pasar. Tingginya pergantian karyawan mempengaruhi stabilitas dan kualitas layanan, sedangkan ketergantungan pada proses manual memperlambat efisiensi operasional. Meskipun demikian, perusahaan berusaha menjalankan prinsip-prinsip syariah dalam promosi, people, dan process, dengan menekankan kejujuran, transparansi, amanah, dan keadilan.

Kata kunci: PT. Citra Elektrindo Mandiri, Promotion, People, Process, Volume Penjualan

Published

2024-12-21

How to Cite

Erly Saputri, A. P. R., Syihabudin, & Atiah, I. N. (2024). ANALISIS IMPLEMENTASI 3P (PROMOTION, PEOPLE, PROCESS) SYARIAH DALAM MENINGKATKAN VOLUME PENJUALAN PADA PT. CITRA ELEKTRINDO MANDIRI. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 9(5). https://doi.org/10.30651/jms.v9i5.24890

Issue

Vol. 9 No. 5 (2024)

Section

Artikel

License

The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah and Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya as publisher of the journal.

Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc., will be allowed only with a written permission from Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah and Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya.

Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya, the Editors and the Advisory Editorial Board make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the Tadarus are sole and exclusive responsibility of their respective authors and advertisers.

Rights of Authors
The Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah And Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya recognize the retention of the following:

  • Patent and trademark rights and rights to any process or procedure described in the article.
  • The right to photocopy or make single electronic copies of the article for their own personal use, including for their own classroom use, or for the personal use of colleagues, provided the copies are not offered for sale and are not distributed in a systematic way outside of their employing institution (e.g. via an e-mail list or public file server). Posting of an article on a secure network (not accessible to the public) within the author institution is permitted.
  • The right, subsequent to publication, to use the article or any part thereof free of charge in a printed compilation of works of their own, such as collected writings or lecture notes.