Analisis Penerapan Etika Bisnis Islam dalam Membangun Loyalitas Konsumen (Studi Kasus Kafe Cavelet)
DOI:
https://doi.org/10.30651/jms.v9i3.22985Abstract
The purpose of this research is to describe in detail about Islamic business ethics in building consumer loyalty at Cavelet Cafe. This research is located on jl. Palka cipelem, paleh kec. Pabuaran kab. Serang prov. Banten. Researchers took samples and data through interviews with the owner, employees, and consumers of this Cavelet cafe. In this study the total number of informants was 2 people. The data validity test technique used is the trigulation technique. While the data analysis technique used is a qualitative data analysis technique consisting of data reduction, data presentation, and conclusions. The results of this study indicate that the Islamic business practices carried out by Cavelet Cafe have been carried out according to Islamic business activities based on Islamic business ethics. However, this cavelet cafe has not fully implemented indicators of building good relationships with consumers and ihsan or benevolence in serving consumers. The implementation of the principles of Islamic business ethics in increasing customer loyalty has been implemented quite well although there are still shortcomings in one of the principles. The level of consumer loyalty at Cavelet Cafe as a whole is good, but there are still some consumers who state that it is not good for consumers, so consumers are reluctant to make repeat purchases and recommendations to prospective buyers or other buyers.
Keywords: Islamic Business Ethics; Consumer Loyalty
Downloads
Published
How to Cite
Issue
Section
License
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah and Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya as publisher of the journal.
Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc., will be allowed only with a written permission from Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah and Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya.
Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya, the Editors and the Advisory Editorial Board make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the Tadarus are sole and exclusive responsibility of their respective authors and advertisers.
Rights of Authors
The Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah And Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya recognize the retention of the following:
- Patent and trademark rights and rights to any process or procedure described in the article.
- The right to photocopy or make single electronic copies of the article for their own personal use, including for their own classroom use, or for the personal use of colleagues, provided the copies are not offered for sale and are not distributed in a systematic way outside of their employing institution (e.g. via an e-mail list or public file server). Posting of an article on a secure network (not accessible to the public) within the author institution is permitted.
- The right, subsequent to publication, to use the article or any part thereof free of charge in a printed compilation of works of their own, such as collected writings or lecture notes.
