Strategi Pemasaran dan Posisi Target Sebagai Kunci Keberhasilan Bisnis
DOI:
https://doi.org/10.30651/jms.v9i1.21424Abstract
Artikel ini membahas peran krusial dari strategi pemasaran global dan posisi target dalam mencapai keberhasilan bisnis di era globalisasi ekonomi. Dengan pertumbuhan pesat teknologi dan konektivitas global, organisasi perlu memahami bagaimana mengembangkan strategi pemasaran yang efektif dan menentukan posisi target yang tepat untuk dapat bersaing di pasar dunia. Melalui analisis mendalam terhadap studi kasus dan tren terkini dalam pemasaran global, artikel ini menyoroti pentingnya pemahaman mendalam terhadap kebutuhan dan preferensi pelanggan di berbagai pasar internasional. Strategi pemasaran yang terintegrasi dengan baik dan dipadukan dengan posisi target yang terukur dapat memberikan keunggulan bersaing yang signifikan. Dengan menggabungkan elemen-elemen seperti segmentasi pasar, penentuan proposisi nilai, dan penggunaan media komunikasi yang efektif, organisasi dapat membangun citra merek yang kuat dan meningkatkan daya tarik produk atau layanan mereka di pasar global. Pemilihan posisi target yang cerdas juga memungkinkan organisasi untuk menyesuaikan strategi pemasaran mereka dengan karakteristik unik dari setiap pasar, menciptakan relevansi lokal dan global secara bersamaan.
Downloads
Published
How to Cite
Issue
Section
License
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah and Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya as publisher of the journal.
Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc., will be allowed only with a written permission from Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah and Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya.
Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya, the Editors and the Advisory Editorial Board make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the Tadarus are sole and exclusive responsibility of their respective authors and advertisers.
Rights of Authors
The Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah And Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya recognize the retention of the following:
- Patent and trademark rights and rights to any process or procedure described in the article.
- The right to photocopy or make single electronic copies of the article for their own personal use, including for their own classroom use, or for the personal use of colleagues, provided the copies are not offered for sale and are not distributed in a systematic way outside of their employing institution (e.g. via an e-mail list or public file server). Posting of an article on a secure network (not accessible to the public) within the author institution is permitted.
- The right, subsequent to publication, to use the article or any part thereof free of charge in a printed compilation of works of their own, such as collected writings or lecture notes.
