Alodia S, Kristiningsih. The Influence of Electronic Word of Mouth and Celebrity Endorsers on Purchase Intention with Personality as a Moderating Variable in the Shopee Marketplace. Iconemba [Internet]. 2024 May 24 [cited 2024 Nov. 22];1(1):Page 47-59. Available from: https://journal.um-surabaya.ac.id/Iconemba/article/view/22639