KURNIAWATI, Yessy; FIRMANSYAH, Muhammad Anang; MARO’AH, Siti. The Influence of Experiential Marketing, Promotion and Price on the Purchase Decision of Auky Gift Surabaya Product. International Conference on Economics, Management, Business, and Accounting, [S. l.], v. 2, n. 1, p. page 206–213, 2025. DOI: 10.30651/iconemba.v2i1.30520. Disponível em: https://journal.um-surabaya.ac.id/Iconemba/article/view/30520. Acesso em: 29 jan. 2026.