AZIZAH, Rida Nur; FUTUWWAH, Ali Imaduddin; MULYANA, Phonny Aditiawan; FIRMANSYAH, Muhammad Anang. Expressive vs. Classical Visual Aesthetics: An Experimental Analysis of Their Effects on Attitude Toward Advertising and Purchase Intention. International Conference on Economics, Management, Business, and Accounting, [S. l.], v. 2, n. 1, p. page 21–29, 2025. DOI: 10.30651/iconemba.v2i1.30141. Disponível em: https://journal.um-surabaya.ac.id/Iconemba/article/view/30141. Acesso em: 29 jan. 2026.