Azizah, R. N., Futuwwah, A. I., Mulyana, P. A., & Firmansyah, M. A. (2025). Expressive vs. Classical Visual Aesthetics: An Experimental Analysis of Their Effects on Attitude Toward Advertising and Purchase Intention. International Conference on Economics, Management, Business, and Accounting, 2(1), page 21–29. https://doi.org/10.30651/iconemba.v2i1.30141